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Neural reuse leads to associative connections between concrete (physical) and abstract (social) concepts and motives

  • Yimeng Wang (a1) and John A. Bargh (a1)

Consistent with neural reuse theory, empirical tests of the related “scaffolding” principle of abstract concept development show that higher-level concepts “reuse” and are built upon fundamental motives such as survival, safety, and consumption. This produces mutual influence between the two levels, with far-ranging impacts from consumer behavior to political attitudes.

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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
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