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Pleas for patience from the cumulative future self

Published online by Cambridge University Press:  26 April 2021

Sam J. Maglio Open the ORCID record for Sam J. Maglio [Opens in a new window]  and
Hal E. Hershfield Open the ORCID record for Hal E. Hershfield [Opens in a new window]
Sam J. Maglio
Affiliation:
University of Toronto Scarborough, Toronto, Ontario M1C 1A4, Canada Rotman School of Management, Toronto, Ontario M5S 3E6, Canada sam.maglio@utoronto.ca, https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Maglio.aspx
Hal E. Hershfield
Affiliation:
UCLA Anderson School of Management, Los Angeles, CA 90095. hal.hershfield@anderson.ucla.edu, https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/hershfield
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Abstract

Current selves wield all the power in intertemporal tradeoffs. Although one set of future selves will make similar tradeoffs in the future, another self – who we term the cumulative future self – falls on the receiving end of those dictated decisions. How current selves commune with the cumulative future self determines whether the former heed pleas, from the latter, for patience.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 44 , 2021 , e46
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Creative Commons
The target article and response article are works of the U.S. Government and are not subject to copyright protection in the United States.
Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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