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Will cultural evolution regain its sight?

Published online by Cambridge University Press:  10 July 2026

Joshua C. Jackson*
Affiliation:
University of Chicago, Booth School of Business, Chicago, IL, USA joshua.jackson@chicagobooth.edu sycao@uchicago.edu
Shiyun Cao
Affiliation:
University of Chicago, Booth School of Business, Chicago, IL, USA joshua.jackson@chicagobooth.edu sycao@uchicago.edu
*
*Corresponding author.

Abstract

The field of cultural evolution has long emphasized forms of social learning where learners are “blind” to payoffs of cultural traits, while neglecting “sighted” processes like guided variation. We review new insights that could inform psychologically enriched models of social learning. These insights reveal new ways that blindness creeps into selection, even when agents appraise the payoffs of cultural traits.

Information

Type
Open Peer Commentary
Copyright
© The Author(s), 2026. Published by Cambridge University Press

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