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Cultural affordances

Published online by Cambridge University Press:  10 July 2026

Jordan W. Moon Open the ORCID record for Jordan W. Moon [Opens in a new window]
Jordan W. Moon*
Affiliation:
School of Psychology, University of Southampton, Southampton, UK j.w.moon@soton.ac.uk https://www.jordanwmoon.com
*
*Corresponding author.
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Abstract

Singh emphasizes how individual-level processes, including motivation, shape cultural evolution. I suggest this approach can be enriched by considering cultural affordances – the goal-relevant opportunities and threats that a cultural variant might provide to an individual. This framework might be useful for explaining not only cultural universals but also nuances in variation between and within cultures.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 49 , 2026 , e302
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Copyright
© The Author(s), 2026. Published by Cambridge University Press

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