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Goal support as a central force in human connection

Published online by Cambridge University Press:  28 May 2026

Ayelet Fishbach Open the ORCID record for Ayelet Fishbach [Opens in a new window]
Ayelet Fishbach*
Affiliation:
Booth School of Business, University of Chicago, Chicago, IL 60637, USA ayelet.fishbach@uchicago.edu
*
*Corresponding author.
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Abstract

The idea that romantic relationships are rooted in satisfying the need for significance reflects a broader principle: people are drawn to those who support their goals. This desire for goal support extends beyond the quest for significance, shaping friendships, family bonds, and even parental love, which many consider the greatest love of all.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 49 , 2026 , e9
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Copyright
© The Author(s), 2026. Published by Cambridge University Press

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References

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