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Just My Imagination: Beauty premium and the evolved mental model

Published online by Cambridge University Press:  22 March 2017

Ryo Oda
Ryo Oda*
Affiliation:
Graduate School of Engineering, Nagoya Institute of Technology, Gokiso-cho, Showa-ku, Nagoya 466-8555, Japan. oda.ryo@nitech.ac.jp https://sites.google.com/site/ethologyodakeneng/
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Abstract

Imagination, an important feature of the human mind, may be at the root of the beauty premium. The evolved human capacity for simulating the real world, developed as an adaptation to a complex social environment, may offer the key to understanding this and many other aspects of human behavior.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 40 , 2017 , e37
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Copyright
Copyright © Cambridge University Press 2017 

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