from Part I - Producing Print
Published online by Cambridge University Press: 23 October 2025
George McCall Theal’s early career in an emergent South African print industry was fragmented, contradictory and ambiguous. Reflecting the volatility of his environment, he strategically shifted careers, voices and readerships. This period in Theal’s career reveals a profound instability that induced the young migrant to occupy a variety of public spaces and to immerse himself in a range of writing and print endeavours. Obscured by his later racist ideologies, Theal’s initial success is based partly on his collaboration with and reliance on African sources for his first major international publication on Xhosa folklore and ethnography. This chapter is primarily concerned with the significance of this collaborative process for Theal’s career and for early print culture in South Africa. Theal’s urge to publish resulted in a mode of writing and publishing that was undeniably ground-breaking, and as history would show, devastating, in its inscription of a racist ideology.
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