The Late Iron Age (fourth–first centuries BC) district of Carpetania in the Central Iberian Peninsula is traditionally cast as a marginal territory, where cultural development is primarily attributed to acculturation, diffusionism and imitation. Here, the authors critically re-evaluate published evidence from the site of El Cerrón, Illescas, focusing on a decorated terracotta relief with a ‘Mediterraneanising’ style to argue that the local elite was not a passive actor in history. Instead, the community at El Cerrón actively engaged in the cultural dynamics that shaped not only the Iberian Peninsula but also the wider Mediterranean basin during this crucial period.