This chapter analyzes Bloomsbury’s contribution to modernist visual culture through a study of one of its less central figures, Mary Hutchinson. Hutchinson’s extensive archive provides a benchmark for Bloomsbury’s incursions into modernism. Her illustrated honeymoon journal was jointly written with her husband, St. John, in May 1910, six months before the “Manet and the Post-Impressionists” exhibition outraged London’s art world. The galleries and paintings that they sought out in Paris as affluent and fashionable tourists contrast with the dealers’ showrooms and exhibitions that Roger Fry visited that autumn to select paintings for his groundbreaking exhibition. The chapter explores Mary Hutchinson’s subsequent patronage of the Omega Workshops and of Bell and Grant as decorators. She wore Omega dresses and jewelry, took her meals at an Omega dining table using Omega plates and dishes, invited the Bloomsbury artists to paint in the boathouse studio at her home in Sussex, and encouraged their radical interior and decorative designs.

This chapter explains why right-wing strategies of adaptation and survival had varying degrees of success during and after the left turn. It argues that right-wing parties were most likely to survive and remain competitive in national elections when they relied on strong party brands and organizations. These strong party brands and organizations depended, in turn, on when the parties were founded and whether they had roots in an authoritarian regime.

This Chapter tells the story of the author’s Chair – the Royall Chair at Harvard Law School – and of its donor and his marks. Isaac Royall, Jr., was during his lifetime the largest slaveholder in colonial Massachusetts. The Isaac Royall, Jr., brand has risen, and fallen, and risen again, and fallen again in political struggles spanning from his grandfather’s arrival in Maine as an indentured servant, to Isaac Royall, Jr.’s own precipitous flight from Boston after the commencement of the American revolution, to his former slave Belinda’s struggle for her due at his hands in which she denounced him for exploiting her, to Harvard University’s acceptance of his bequest of the Royall Chair, to the University’s adoption of his heraldic shield as a symbol of the Law School, to the conversion of the hagiographical Royall House museum to the Royall House and Slave Quarters, to a years-long struggle over racial justice at the Law School.It is the story of both the fragility and the durability of a brand that is rich in social meaning and unimportant enough to be transformed into the language of ever-shifting contemporary political struggle.It ends in medias res, the author being uncertain what comes next.

The chapter is about brand positioning, one of the most important concepts in advertising. We can think of positioning as akin to impression management, first discussed by sociologist Ervin Goffman in the 1950s. Impression management means that we present a certain image of ourselves to others, which serves a functional (or instrumental) purpose. In Goffman’s terms, brand positioning is an impression we want to evoke in the mind of the target audience about the brand. In creating this impression, we also sometimes re-create an impression of competing brands, and this is where the topic of positioning becomes especially interesting. Ultimately, positioning is about creating an impression that allows a brand to differentiate itself from its competition. The objective is to create brand associations that will predispose people to choose the brand over others, and ultimately to build brand equity. If all subsequent executions are well implemented, then consumers will come to prefer a brand over the competition. This, in essence, is the ultimate goal of positioning and branding.

This chapter uses a famous article on the communicative features of “bullshitting” (Frankfurt 2005) to shed fresh light on select statements by Donald Trump. Frankfurt’s central observation was that in bullshitting, unlike lying, the speaker isn’t deliberately aiming to deceive and cover up the truth; rather, he can’t be bothered to care about the truth conditions of a statement. While Trump has undoubtedly told countless willful lies, some of his utterances suggest instead a predominance of bullshit. This chapter investigates Trump’s bullshit from a communicative perspective, focusing on Trump’s stance in using bullshit (in particular his desire to produce a positive self-impression) and his use of Twitter as a medium that particularly encourages bullshit in its short character bursts. Bullshitting becomes another tool in Trump’s strategy of branded entertainment, used for self-aggrandizing and to boost his impression management, to create the Trump’ spectacle, and to test others’ loyalty.

Electronic prescribing is becoming more common, and while it has many safety advantages, it also introduces new risks. The author describes some of the most common issues when using any e-prescribing software, including risks to the prescriber and patient, pitfalls of clinical decision support and how to navigate medical dictionaries and avoid common errors.