This article analyses how Danish newspapers portray Greenland drawing on Critical Race Theory, focusing on interest convergence and whiteness as a normative framework. Drawing on qualitative and quantitative content analysis of contemporary Danish media coverage of political, economic, and social debates concerning Greenland, the findings reveal a consistent pattern of instrumentalization. Across most articles, Greenland is portrayed less as an autonomous political actor than as a strategic asset, while coverage prioritizes Danish perspectives and only marginally includes Greenlandic voices. This reflects interest convergence, in which recognition of Greenlandic autonomy appears primarily when aligned with broader Danish or Western strategic priorities. By contrast, whiteness as norm operates in more uneven, context-dependent, and subtle ways. The study shows that media discourse not only reflects but also actively reproduces systemic inequalities and colonial power asymmetries, shaping how Greenlandic self-determination is publicly understood and contested.