Iodine is essential for thyroid hormone production, playing a key role in growth, development, and metabolism(1). Deficiency during pregnancy can lead to impaired cognitive development in offspring(2). Recent UK studies have identified iodine deficiency among schoolgirls, women of reproductive age, and pregnant women(3). With no national iodine prophylaxis program in place, public awareness and knowledge are crucial for ensuring adequate intake and preventing deficiency-related health risks. Previous research suggests that iodine knowledge is positively associated with iodine intake, highlighting the importance of improving public understanding to support sufficient consumption(4).
Therefore, this study aimed to assess iodine knowledge and awareness among UK adults.
A cross-sectional survey was conducted using Qualtrics as part of a larger ongoing study involving UK adults (≥18 years). The questionnaire collected demographic data and assessed knowledge and awareness of iodine, calcium, iron, and folic acid, including their roles and dietary sources. Responses were analysed as a secondary dataset.
To date, 110 participants have completed the survey, with 74% identifying as female and 69% aged 18–44 years. Over half (52%) had studied nutrition, and 14% followed a vegetarian or vegan diet. Participants showed strong interest in nutrition, scoring an average of 6.3 out of 7 on a Likert scale. Overall, 84% were aware of iodine, compared to 98% for calcium, 96% for iron, and 88% for folic acid. However, confidence in obtaining sufficient iodine was lower (mean score: 3.6/7) than for calcium (5.1/7), iron (5.0/7), and folic acid (3.9/7). Regarding iodine knowledge, 83% of participants identified at least one role of iodine, and 82% named at least one dietary source. For comparison, recognition was higher for iron (96% role, 94% source) and calcium (98% role, 98% source), while folic acid had lower recognition for sources (80% role, 66% source). Participants correctly identified a mean of two iodine roles and two dietary sources, similar to iron (2/4 roles, 2/4 sources) and folic acid (2/3 roles, 1/3 sources), but lower than calcium (2/2 roles, 2/4 sources).
Most participants were aware of iodine and could name at least one key function and source. However, confidence in achieving adequate intake was low, suggesting gaps in dietary guidance and public health messaging. Given that over half had studied nutrition, their knowledge may not reflect that of the general population. To address this, targeted public health initiatives and clearer dietary recommendations are needed to improve iodine awareness and reduce the risk of deficiency-related health issues in the UK.