To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure no-reply@cambridge.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Promises of technological progress have always intrigued humankind. Throughout history, people have imagined what they could accomplish with stronger tools, faster machines and more advanced technologies. Such hopes about technological transformations continue to shape most domains of life, from economies and production over social relations to politics and knowledge. The hopes associated with contemporary digital transformations are no exception. The internet and mobile technologies make it easier than ever to find information and communicate. Big data gives us direct, precise insights into all aspects of human life. Right around the corner, artificial intelligence may lead to faster and smarter decision-making. While we often experience that the reality of such developments is more complicated, most technological revolutions are welcomed with the same kind of enthusiasm (Marvin, 1988). Likewise, many companies and other organizations scramble to stay up to speed and fear falling behind the pace of technology while they are busy attending to the core of their work. As a result, most organizations contain departments and people who are on completely different pages when it comes to understanding and working with digital transformations. That is, organizations are simultaneously doing some things in very handheld ways, relying on digital technologies for a wide range of activities and experimenting with big data or artificial intelligence in some parts.
Created in a dorm room at Harvard University, Facebook was a simple website set up to compare two pictures of female students at a time, inviting fellow students to mark them as hot or not. Since then, the scope and ambitions of Facebook have expanded considerably. Here is what Mark Zuckerberg said about the role of Facebook at a meeting on the financial results of the company ten years later: “Next, let’s talk about understanding the world. What I mean by this is that every day, people post billions of pieces of content and connections into the graph and in doing this, they’re helping to build the clearest model of everything there is to know in the world” (Facebook, 2013, italics added).