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46862 results in Management

Page 760 of 2344

Brands, Geographical Origin, and the Global Economy
  • A History from the Nineteenth Century to the Present
  • David M. Higgins
  • Published online:
    25 May 2018
    Print publication:
    26 May 2018
  • Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Africapitalism
  • Rethinking the Role of Business in Africa
  • Edited by Kenneth Amaeshi, Adun Okupe, Uwafiokun Idemudia
  • Published online:
    25 May 2018
    Print publication:
    07 June 2018
  • Africa is on the rise. Enabled by natural resources, commodity trading and the recent discovery of Africa as the last frontier of capitalism by the global market, African entrepreneurs are now being empowered as economic change agents. How can this new economic elite engage in the sustainable development of the continent? 'Africapitalism', the term coined by Nigerian economist Tony O. Elumelu, describes an economic philosophy embodying the private sector's commitment to the economic transformation of Africa through investments generating economic prosperity and social wealth. The concept has attracted significant attention in both business and policy circles. Promoting a positive change in approach and outlook towards development in Africa, this book consolidates research and insights into the Africapitalism movement, and will appeal to scholars, researchers and graduate students of Africa studies, international business, business and society, corporate social responsibility, strategic management, economic thought, international political economy, leadership and development studies.

  • The Anywhere, Anytime Market: The 800-Number, Direct Marketing, and the New Networks of Consumption

  • RICHARD K. POPP
  • Journal:
    Enterprise & Society / Volume 19 / Issue 3 / September 2018
    Published online by Cambridge University Press:
    25 May 2018, pp. 702-732
    Print publication:
    September 2018

  • This article explores how 800-service, or toll-free long-distance (In-WATS) lines, became an institutionalized part of direct marketing in the United States between the mid-1960s and early 1980s. Introduced by AT&T in 1967, 800-service attracted immediate attention in mail-order circles, where marketers saw it as means of automating long-distance selling and catering to an increasingly decentralized and credit-dependent populace. Although early initiatives, like that of catalog giant Aldens, fell flat, 800-service gained traction by the mid-1970s as a call-center industry developed and mail-order operations began using In-WATS lines in combination with bank-issued credit cards and private delivery services. By decade’s end, this trio of networks—long-distance telephony, credit/payment, and parcel delivery—were densely interwoven, forming the infrastructural basis for a new kind of “anywhere, anytime,” upscale shopping exemplified by the newly refashioned Spiegel. Ultimately, the article helps historicize the rise of electronic retailing and the marketization of telecommunications infrastructure.

  • 9 - How Change Happens

  • from Part II - Current Strategies for Corporate Sustainability
  • Edited by Beate Sjåfjell, Universitetet i Oslo, Irene Lynch Fannon, University College Cork
  • Book:
    Creating Corporate Sustainability
    Published online:
    14 May 2018
    Print publication:
    24 May 2018, pp 188-212

  • Summary

    As social enterprise has gained in profile, there has been a proliferation of new hybrid corporate forms that combine the pursuit of both profits and social objectives, and the creator of the popular benefit corporation is currently lobbying to introduce ‘benefit companies’ in Australia. While they are well-intended, this chapter queries whether these new structures are ultimately just a sideshow to distract from the failure to reform expectations surrounding traditional corporations, which are often wrongly presented as inadequate to support socially responsible business practices. Might the spread of hybrids inadvertently serve to ghettoise expectations for socially beneficial and sustainable corporate behaviour? This chapter briefly describes the new structures that have emerged. It then argues that directors’ duties owed to the traditional corporation do not preclude the consideration of other stakeholders and that the arguments in favour of the hybrids skew our understanding of the traditional corporation and obscure the need for socially responsible conduct on the part of traditional corporations. The chapter finally argues against adopting a hybrid form in Australia.

Page 760 of 2344