Cohen Kadosh & Walsh (CK&W) neglect the solid empirical evidence for a convergence of notation-specific representations onto a shared representation of numerical magnitude. Subliminal priming reveals cross-notation and cross-modality effects, contrary to CK&W's prediction that automatic activation is modality and notation-specific. Notation effects may, however, emerge in the precision, speed, automaticity, and means by which the central magnitude representation is accessed.