Commonly referred to as the ‘father of spaceflight’ and ‘king of rocketry’, Qian Xuesen (1911–2009) is for many Chinese citizens the pre-eminent scientist of the twentieth century. Trained at the California Institute of Technology, he co-founded the Jet Propulsion Laboratory before returning to China in 1955, where he became instrumental in the space programme and the missile industry. This article investigates Qian’s ascent from aeronautical engineer known only within expert circles to China’s face of space. It charts his celebrification, particularly after the Tiananmen Square crackdown, and distinguishes five facets of a rocket star in the making. Transforming Qian into China’s quintessential technocelebrity and transfiguring his persona into the cornerstone of astrocultural production helped propagate spaceflight activities, rendering outer space an imaginable arena for both the state and the public. Yet, as the analysis of a comprehensive body of visual materials, media reports, biographies and obituaries shows, ultimately Qian’s carefully crafted persona is what Ernesto Laclau has termed an ‘empty signifier’. Qian is space, and space Qian, but little else. If historians are to understand the allure and inner workings of the global Space Age, then historicizing the orchestrated rise of non-Western space personas such as Qian Xuesen proves key.