This study examines how unelected representation, where political activists make representative claims on behalf of self-articulated constituencies, shapes citizens’ feelings of representation. Through a cross-national conjoint experiment (Sweden, Germany, Italy, and Romania, N = 8279), we test three routes to representation: descriptive representation through demographic congruence, substantive representation through issue congruence, and psychological representation through personality-trait congruence and personality-ideology congruence. Results indicate that unelected representation makes people feel represented through these routes. Substantive representation has the strongest impact, followed by psychological representation and descriptive representation. We also find that contextual and individual factors influence how these routes operate. Ultimately, this paper presents a novel perspective on the effects of unelected representation, laying the groundwork for new empirical models of political representation that are firmly rooted in the conceptual innovations of constructivist theories. Unelected representation may have important implications for modern representative politics.