In technology-enhanced language learning (TELL), self-regulated language learning (SRLL) strategies are essential for supporting English as a foreign language (EFL) learners’ writing development. As collaborative learning becomes increasingly prominent in TELL, SRLL has expanded from individual regulation to collaborative contexts. However, limited research has compared how individual and collaborative SRLL contexts influence learners’ strategy use, writing performance, and learning behaviors. To address this gap, this study used WeChat as a mobile learning platform to compare university-level EFL learners’ SRLL strategy use, writing performance, and behavioral patterns in individual and collaborative self-regulated writing programs. Two intact classes were assigned to either a WeChat-based individual group (WIG) or a WeChat-based collaborative group (WCG). The collected data included SRLL strategy use questionnaire, writing scores, and WeChat learning logs. Results showed that the collaborative context promoted learners’ overall, cognitive, metacognitive, and behavioral SRLL strategy use, although no significant difference was found in motivational strategy use. The WCG also achieved higher writing performance and showed distinctive regulatory behaviors related to time monitoring and feedback awareness. These findings suggest that SRLL is a dynamic and cyclical process shaped by task demands, technological affordances, and social interaction. They also highlight the value of integrating individual and collaborative learning modes to support learners’ movement between self-regulation, co-regulation, and socially shared regulation.