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Beyond prejudice: Are negative evaluations the problem and is getting us to like one another more the solution?

Published online by Cambridge University Press:  20 November 2012

John Dixon
Affiliation:
Department of Psychology, Open University, Milton Keynes MK7 6AA, United Kingdom. john.dixon@open.ac.uk http://www.open.ac.uk/socialsciences/staff/people-profile.php?name=John_Dixon
Mark Levine
Affiliation:
Department of Psychology, Exeter University, Exeter, Devon EX4 4SB, United Kingdom. m.levine@exeter.ac.uk http://psychology.exeter.ac.uk/staff/index.php?web_id=Mark_Levine
Steve Reicher
Affiliation:
School of Psychology, St Andrews University, St Andrews KY16 9JP, United Kingdom. sdr@st-andrews.ac.uk http://psy.st-andrews.ac.uk/people/lect/sdr.shtml
Kevin Durrheim
Affiliation:
School of Psychology, University of KwaZulu-Natal, Pietermaritzburg, 3209, South Africa durrheim@ukzn.ac.za http://psychology.ukzn.ac.za/staff.aspx
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Abstract

For most of the history of prejudice research, negativity has been treated as its emotional and cognitive signature, a conception that continues to dominate work on the topic. By this definition, prejudice occurs when we dislike or derogate members of other groups. Recent research, however, has highlighted the need for a more nuanced and “inclusive” (Eagly 2004) perspective on the role of intergroup emotions and beliefs in sustaining discrimination. On the one hand, several independent lines of research have shown that unequal intergroup relations are often marked by attitudinal complexity, with positive responses such as affection and admiration mingling with negative responses such as contempt and resentment. Simple antipathy is the exception rather than the rule. On the other hand, there is mounting evidence that nurturing bonds of affection between the advantaged and the disadvantaged sometimes entrenches rather than disrupts wider patterns of discrimination. Notably, prejudice reduction interventions may have ironic effects on the political attitudes of the historically disadvantaged, decreasing their perceptions of injustice and willingness to engage in collective action to transform social inequalities.

These developments raise a number of important questions. Has the time come to challenge the assumption that negative evaluations are inevitably the cognitive and affective hallmarks of discrimination? Is the orthodox concept of prejudice in danger of side-tracking, if not obstructing, progress towards social justice in a fuller sense? What are the prospects for reconciling a prejudice reduction model of change, designed to get people to like one another more, with a collective action model of change, designed to ignite struggles to achieve intergroup equality?

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Copyright © Cambridge University Press 2012 
Figure 0

Table 1. Some definitions of prejudice

Figure 1

Figure 1. Configurations of interracial feelings and attitudes towards race-targeted policies, based on Jackman (1994, p. 280). Respondents were classified as having Inclusive Feelings when their attitudes towards the out-group were similar to, or more positive than, their attitudes towards the in-group. Estranged Feelings were defined as feelings where the in-group was favoured over the out-group. Policy attitudes were classified as Affirmative when respondents' ratings suggested they believed the government should be doing more to promote racial equality in the areas of housing, employment, and education than they were currently doing. They were classified as Conservative or Reactionary when respondents' ratings indicated that the government was already doing enough or too much, respectively, to promote racial equality.

Figure 2

Figure 2. The relationship between the social identity displayed by a black confederate and support for assimilationist versus multicultural race-targeted policies (based on Dovidio et al. 2010).

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Table 2. Two models of change in historically unequal societies

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Figure 3. Indirect effects of contact quality on black South Africans' perceptions of group discrimination (taken from Dixon et al. 2010b).