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Chapter 119 - Social Media Appearance Preoccupation Scale (SMAPS)

Published online by Cambridge University Press:  21 November 2025

Virginia Ramseyer Winter
Affiliation:
University of Minnesota
Tracy L. Tylka
Affiliation:
Ohio State University
Antoinette M. Landor
Affiliation:
University of Missouri
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Summary

The 18-item Social Media Appearance Preoccupation Scale (SMAPS) has three subscales that measure social comparison (6 items), self-presentation (7 items), and general activity (5 items) related to appearance when engaging in visual online content, especially using social media. The subscales can form a total score or be used to focus on one or more of the three subscales of online appearance preoccupation, which allows for a shorter measure. The SMAPS was designed with five issues in mind: 1) image sharing activity, 2) investment and self-presentation, 3) social comparison, 4) active versus passive social media use, and 5) negative responses to social media. The SMAPS can be administered online or in-person and has been included in research with adolescents and young adults. The SMAPS is free to use. This chapter begins with a discussion of the development of the SMAPS from item generation to psychometric analyses, which is followed by sections with psychometric information, including the factor structure and invariance, and evidence of reliability and validity. Additional sections cover administration and scoring, the response scale, the items in their entirety, instructions for administration and scoring, and permissions, copyright and contact information are provided.

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