Book contents
- The Cambridge Handbook of Consumer Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Individual Consumer Decision Making and Behavior
- 1 Consumer Happiness and Well-Being
- 2 Attitude Change and Persuasion
- 3 Consumer Prediction
- 4 Consumer Emotions
- 5 Evolution and Consumer Behavior
- 6 Consumer Neuroscience
- 7 Developmental Consumer Psychology
- 8 Consuming Brands
- 9 User Design through Self-Customization
- Part II Interpersonal and Social Consumer Psychology
- Part III Societal Structures
- Name Index
- Subject Index
- References
4 - Consumer Emotions
from Part I - Individual Consumer Decision Making and Behavior
Published online by Cambridge University Press: 05 October 2015
Book contents
- The Cambridge Handbook of Consumer Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Individual Consumer Decision Making and Behavior
- 1 Consumer Happiness and Well-Being
- 2 Attitude Change and Persuasion
- 3 Consumer Prediction
- 4 Consumer Emotions
- 5 Evolution and Consumer Behavior
- 6 Consumer Neuroscience
- 7 Developmental Consumer Psychology
- 8 Consuming Brands
- 9 User Design through Self-Customization
- Part II Interpersonal and Social Consumer Psychology
- Part III Societal Structures
- Name Index
- Subject Index
- References
Summary
A summary is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
- Type
- Chapter
- Information
- The Cambridge Handbook of Consumer Psychology , pp. 90 - 121Publisher: Cambridge University PressPrint publication year: 2015
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