Chapter 14 starts the third part of the book with “Writing for Different Audiences,” as necessitated by the different genres involved. This rhetorical awareness is advocated for pointing out differences among the target readers; for example, a dissertation committee will expect to see a lot more detail in explanations of the processes and the theories and the data, whereas journal readers will assume authority and credibility on the author’s part and trust their voice more. Finally, we also address turning course and conference papers into articles for publication as prime examples of writing for different audiences.

Chapter 7, “Abstract and Keywords” breaks down the process of how to write an abstract, offering suggestions on the type of content that should be included in an abstract and clarifying important differences between an abstract and an introduction. We offer advice on how to write effective keywords that will ensure a writer’s research appears in a wider range of search results, including guidance on multilingual keyw

This chapter defines the channels used to elaborate and disseminate propaganda, and reconstructs a history of the circuits and the most significant materials used to create and disseminate language. It places the press and propaganda sections of parties and mass associations in the more complex context of the media and communication agencies that participated in the making of Italian political identities, such as major political newspapers, publications and exhibitions promoted by the government and by foreign embassies, and the popular press.

In the current chapter, we review the research on close relationships done via the methodologies of neuroscience – in short relationship neuroscience (RN). Much of the research we review focuses on attachment (child–parent or romantic) and sexuality. Nevertheless, we aim to cover RN broadly defined. We start by framing our topic and providing a few working definitions. We then cover the various relational (attachment, interdependence) and neuroscience (social baseline theory, and the Functional Neuroanatomical Model of Human Attachment) theories, methodologies (MRI, ERPs, and genetics), and types of relationships (familial relations, romantic, friendships, sexual relations, etc.) used or covered in this subfield. We explore both positive and negative aspects of close relationships. Finally, we reflect on the bidirectional link and contributions between relationship science and neuroscience and suggest potential implications for mental and physical health and policymaking. We also outline some remaining issues and future directions for RN.

Jeremy Corbyn has shown that he has an appeal to many authentic and interested in extending democracy outside Westminster. In the EU referendum the London Labour Party was against immigration controls, including Corbyn, whereas politicians like Rachel Reeves afterwards warned the Labour Conference in September 2016 that her Leeds West constituency was a 'tinderbox' on this issue. There will be no movement of significance in the Labour Party towards any progressive alliance until the next election, whether a federal UK, proportional representation or seat deals in particular constituencies. Labour's unease had been the UK since the Common Market debate in 1962 but with a waxing and waning of enthusiasm for the idea of European unity. The Pew Research Centre in June 2016, coinciding with Brexit, showed that in Germany and the Netherlands disapproval of the EU was as high as in Britain and even higher in France, Spain and Greece.

The chapter draws attention to the extreme unspeakability of incest in children's literature and the rarity of texts either literally or symbolically dealing with the topic. It analyses Crew and Scott’s picture story book, In My Father’s Room (2000), in terms of the Bluebeard fairy tale, with close attention to ways of seeing and being seen. This disturbing text (marketed as a book for young children) plays a father’s love for his daughter, manifested in his secret story-writing, against the Bluebeard story of secrecy, multiple sexual partners and murder. The boundaries of the unspeakable in literature for children have changed markedly in the post-war era, particularly in terms of problem novels for a young adult readership; but picture story books for younger readers remain almost uniformly committed to a depiction of the loving nuclear family with mother, father and child or children, where childhood naughtiness is the worst evil that can be encountered; incestuous behaviours by a father are barely mentionable and the incestuous mother unthinkable.

Chapter 5 covers research on visual perception and related psychological theories needed to fully understand the visualisation process. Cues and heuristics are discussed since they are effortless and quick ways for the brain to support human decision-making. Cues are stimuli in the environment triggering a habitual thought, i.e., a heuristic. On average, cues and heuristics will help shoppers come to sufficiently good decisions, but it is highly possible that in most situations a bit of more effortful reflection would lead to even better solutions. The chapter also goes through how heuristics can be misleading. For instance, if retailers reduce the number of stock-keeping units (SKUs), the ones remaining will more easily enter the awareness of the shoppers since there is less clutter. The fact that more products enter the shoppers' awareness will be misinterpreted by the shoppers who think that the number of SKUs has increased. Furthermore, research shows that colour is the visual quality that the brain accesses most easily and that brightness contrast is the dimension of colour that the brain uses most effortlessly. Finally, eye-tracking and the physics of the eye are discussed.

The Hungarian political system after the regime change has become extremely polarised and deep political fault lines have developed between the domestic political communities. It has been investigated in this chapter how hatred and the resulting violence (verbal and non-verbal) and its post-2010 constitutional representation have become one of the main structuring factors of the domestic political and social space in such a way that asymmetric counter concepts have become dominant in the identification war between opposing political sides: this means that almost all possibilities for dialogue between opposing positions have been lost, because the definition and domination of the identity of the other has become the main aspect. This paper argues that similar processes of attribution and identification have been taking place in the refugee crisis since 2015, and this time the hatred has been directed towards the ‘political other’, only to return to the domestic political scene and further deepen the dichotomies that have become familiar since the regime change. The post-2010 constitution-making process elevated this hostility to the level of the Fundamental Law and created a system of Constitutionalised Image of Enemy (CIE), the analysis of CIE is the main undertaking of this chapter.