André Aymard, in a pair of articles now more than twenty years old, directed his attention to a thorough collection and evaluation of not only Macedonian, but of all hellenistic royal titulature. The conclusions of the impressive structure of fact and theory which he propounded in those articles have been widely accepted. But it seems likely that in the case of Macedonia he has been misled by pre-existing constitutional theory (despite his sensible rejection of its most outrageous aspects) into overvaluing the constitutional significance of the evidence from Macedonian royal style. This article is concerned with re-examining and re-interpreting the evidence for Macedonian titulature, and with testing the conclusions which Aymard drew from it.
There are two basic questions to be considered in this connection, the second dependent on the first: (i) is it correct, in any sense, to speak of ‘official’ titulature of the Macedonian kings (and therefore, a fortiori, of ‘false’ or ‘correct’ titles)? (ii) if so, what, if anything is the significance of variants, and what, if anything, can be learnt from them about the nature of the Macedonian monarchy? If we are to find an answer to (i), we must obviously look at the usage which the kings of Macedon themselves chose to use, particularly in their administrative and political public acts, and if any usage occurs with overwhelming frequency this should clearly be sufficient to establish a prima facie case that that usage is the normal one, though we might still retain doubts as to whether it could legitimately be called ‘official.’