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Affective polarization (AP)—the tendency of political partisans to view their opponents as a stigmatized “out group”—is now a major field of research. Relevant evidence in the United States derives primarily from a single source, the American National Election Studies (ANES) feeling thermometer time series. We investigate whether the design of the ANES produces overestimates of AP. We consider four mechanisms: overrepresentation of strong partisans, selection bias conditional on strong identification, priming effects of partisan content, and survey mode variation. Our analysis uses the first-ever collaboration between ANES and the General Social Survey and a novel experiment that manipulates the amount of political content in surveys. Our tests show that variation in survey mode has caused an artificial increase in the mixed-mode ANES time series, but the general increase in out-party animus is nonetheless real and not merely an artifact of selection bias or priming effects.
Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.
Early socialization research dating to the 1960s showed that children could have a partisan identity without expressing polarized evaluations of political leaders and institutions. We provide an update to the socialization literature by showing that adolescents today are just as polarized as adults. We compare our findings to a landmark 1980 socialization study and show that distrust in the opposing party has risen sharply among adolescents. We go on to show that the onset of polarization in childhood is predicted by parental influence; adolescents who share their parents’ identity and whose parents are more polarized are apt to voice polarized views.
While most research on party polarisation previously focused on the ideological extremity of party positions, in recent years a new form of polarisation has emerged in the American electorate. Ordinary Americans increasingly dislike and fear those from the other party. This phenomenon of animosity across the party divide is known as affective polarisation.I summarise the evidence bearing on the extent of affective polarisation in the United States, trace its origins to the power of partisanship as a social identity, and identify the psychological mechanisms that contribute to heightened out-party animus.In closing, I consider the implications of heightened partisan animus for the democratic process.
As the use of survey experiments has spread throughout political science, experimental designs have grown increasingly complex. Yet, most survey experiments rest on a basic protocol by which treatments are delivered with textual vignettes and the effects of these interventions are then measured using self-reports of political attitudes or behaviors. We outline several design innovations that allow researchers to move beyond self-reports by directly embedding politically-relevant behaviors into survey experiments. As described in this chapter, these innovations enable experimentalists to strengthen the power of their treatments while enhancing the validity of their measures of treatment effects. We document these advances with illustrations drawn from a wide range of studies focusing on exposure to news reports, party polarization, racial prejudice, and physiological arousal.
Where do partisans get their election news in the contemporary media environment? We track the online news consumption of a national sample during the 2016 presidential campaign. We find levels of partisan isolation in news exposure are two to three times greater than in prior studies, although the absolute level of isolation remains modest. The partisan divide for election-related news exceeds the divide for non-political news. This tendency of partisans to follow like-minded news providers occurs despite the relatively small differences in the partisan slant of the content offered by the majority of sources they visited. Finally, we find that partisans who gravitated to congenial news providers did not shift their evaluations of the presidential candidates during the campaign.
Employing a comparative experimental design drawing on over 18,000 interviews across eleven countries on four continents, this article revisits the discussion about the economic and cultural drivers of attitudes towards immigrants in advanced democracies. Experiments manipulate the occupational status, skin tone and national origin of immigrants in short vignettes. The results are most consistent with a Sociotropic Economic Threat thesis: In all countries, higher-skilled immigrants are preferred to their lower-skilled counterparts at all levels of native socio-economic status (SES). There is little support for the Labor Market Competition hypothesis, since respondents are not more opposed to immigrants in their own SES stratum. While skin tone itself has little effect in any country, immigrants from Muslim-majority countries do elicit significantly lower levels of support, and racial animus remains a powerful force.
Previous work on nonverbal cues has demonstrated the influence of candidates’ facial displays on voter preferences. However, the idea that visual cues affect political judgment by signaling the relative social solidarity (in-group vs. out-group status) between candidates and voters has received little attention. We fill this gap by experimentally manipulating facial cues associated with the physical features of gender and ethnicity (Afrocentric vs. Eurocentric-looking) and assessing their effects on candidate support in the context of the Italian 2013 general election. The experimental design is based on a CAWI post-election online survey conducted on a representative sample of Italian voters. We find that group differences between candidates and voters matter, but only among right of center voters, who respond more negatively to party candidates expressing “combined” (party x gender x ethnicity) dissimilarity. Gender- and ethnicity-based differences are, on the contrary, “assimilated” and accepted when the target candidate is from the voter's party.
Gender and race biases persist in western democracies, with male and white candidates still being the norm. Voters may be more inclined to express sexist and racist attitudes in countries with a traditionally male-dominated political system and a majority-white population. As sexism and racism are notoriously difficult to document, and because many people are unaware of their biases toward social groups, we bypass conventional survey measurement and observe voters’ willingness to support candidates whose physical features have been manipulated to make them appear more prototypically feminine or non-white. We implemented this approach in the context of the 2013 Italian election, by presenting a national sample of Italian voters with pictures of male and female parliamentary candidates – both unknown and well known. Overall, we found no main effects of gender or race bias in political judgment. For Italian voters, party cues are by far the most powerful indicators of out-group status, and therefore the strongest predictors of candidate perception and support. This result may be of particular interest to other political contexts characterized by strong partisan polarization.
Public service broadcasters (PSBs) are a central part of national news media landscapes, and are often regarded as specialists in the provision of hard news. But does exposure to public versus commercial news influence citizens’ knowledge of current affairs? This question is investigated in this article using cross-national surveys capturing knowledge of current affairs and media consumption. Propensity score analyses test for effects of PSBs on knowledge, and examine whether PSBs vary in this regard. Results indicate that compared to commercial news, PSBs have a positive influence on knowledge of hard news, though not all PSBs are equally effective in this way. Cross-national differences are related to factors such as de jure independence, proportion of public financing and audience share.
Abstract. Past research suggests that citizens' attitudes toward immigration are driven by perceptions of immigrants' (a) economic status and (b) ethnicity. In this study, we use an online survey conducted with a representative sample of Canadians to test to what extent economic and cultural cues influence support for individual immigrants. In particular, by drawing on a parallel US survey, we explore whether Canadians' relatively unique (positive) attitudes toward immigration make them more immune to economic and cultural threat manipulations than their American counterparts. The analysis is based on an experimental design embedded in a series of immigrant vignettes that vary the ethnoracial background and social status of an individual applying for immigration. We examine overall support for immigration, as well as the extent to which both ethnic and economic status cues affect support for individual immigrants. We also explore variance within Canada, specifically, in Quebec versus the rest of the country. Results offer new and unique information on the structure of attitudes on diversity and immigration in Canada. Most importantly, they suggest the relative importance of economic cues in support for immigration in both countries.
Résumé. Divers travaux de recherche ont suggéré que les attitudes des citoyens au sujet de l'immigration sont influencées par leur perception (a) du statut économique et (b) de l'ethnie des immigrants. Afin de tenter de savoir jusqu'à quel point les informations socioéconomiques et culturelles ont effectivement un impact sur le soutien des citoyens envers les immigrants, la présente étude fait usage d'un sondage mené en ligne avec un échantillon représentatif de la population canadienne. En nous appuyant sur un sondage américain similaire, nous cherchons plus précisément à savoir si l'attitude (positive) relativement unique des Canadiens vis-à-vis de l'immigration les rend moins susceptibles d'être manipulés par l'évocation de menaces économiques et culturelles que leurs voisins américains. Notre analyse se fonde sur une expérience utilisant une série de vignettes qui modifient les caractéristiques ethnoraciales ainsi que le statut social d'un individu procédant à une demande d'immigration. Nous examinons non seulement le soutien pour l'immigration en général, mais aussi la mesure dans laquelle les informations relatives à l'ethnie et au statut économique d'un immigrant affectent le soutien que les citoyens lui offrent. Nous étudions aussi la variance à l'intérieur du Canada, plus spécifiquement entre le Québec et le reste du pays. Les résultats ainsi obtenus fournissent de l'information nouvelle et unique ayant trait à la structure des attitudes par rapport à la diversité et l'immigration au Canada. De surcroît, ces résultats suggèrent le rôle relativement important que jouent les informations d'ordre socioéconomique dans le soutien de l'immigration tant aux États-Unis qu'au Canada.
Until the mid-twentieth century, the discipline of political science was primarily qualitative – philosophical, descriptive, legalistic, and typically reliant on case studies that failed to probe causation in any measurable way. The word “science” was not entirely apt.
In the 1950s, the discipline was transformed by the behavioral revolution, spearheaded by advocates of a more social scientific, empirical approach. Even though experimentation was the sine qua non of research in the hard sciences and in psychology, the method remained a mere curiosity among political scientists. For behavioralists interested in individual-level political behavior, survey research was the methodology of choice on the grounds that experimentation could not be used to investigate real-world politics (for more detailed accounts of the history of experimental methods in political science, see Bositis and Steinel 1987; Kinder and Palfrey 1993; Green and Gerber 2003). The consensus view was that laboratory settings were too artificial and that experimental subjects were too unrepresentative of any meaningful target population for experimental studies to be valid. Furthermore, many political scientists viewed experiments – which typically necessitate the deception of research subjects – as an inherently unethical methodology.
The bias against experimentation began to weaken in the 1970s when the emerging field of political psychology attracted a new constituency for interdisciplinary research. Laboratory experiments gradually acquired the aura of legitimacy for a small band of scholars working at the intersection of the two disciplines.
Reports on the state of the horserace and analysis of the candidates' strategies are pervasive themes in news coverage of campaigns. Various explanations have been suggested for the dominance of strategy-oriented news over hard news. The most frequently identified factors are the length of the modern campaign, the built-in conflict between journalists and campaign operatives, and the pressures of the marketplace. This article provides a test of the market hypothesis. Given access to a wide variety of news reports about the presidential campaign during the weeks immediately preceding the 2000 election, we find that voters were drawn to reports on the horserace and strategy. Strategy reports proved especially popular among readers with higher levels of political engagement. In closing, we consider what journalists might do to make stories about the issues more relevant and marketable.
As every election day approaches, voters all across the country are forced to endure “saturation bombing” in the form of political advertisements from every manner of candidate and cause. During the 1996 campaign, for instance, the major presidential candidates aired 5,700 advertisements in the Los Angeles media market. Campaign advertising is now such a strong force that political analysts habitually attribute electoral outcomes directly to some facet of the candidates' advertising tactics. In 1996, leading newspapers diagnosed the “winning” strategy of the Clinton campaign's ad team the day after the election.
It is hardly surprising, of course, that the very political consultants who design the advertisements claim that these messages influence electoral outcomes. But more objective sources, including a substantial body of social science research, also support this conclusion. Whether one learns about it in the New York Times or the Public Opinion Quarterly, campaign advertising seems to matter.
Although there is an emerging consensus about the efficacy of advertising (see Goldstein 1997; Shaw 1997), little is known about the psychological mechanisms relating campaign advertisements to support for the sponsoring candidate. Most prior research has been preoccupied with refuting the “minimalist” conception of political campaigns (see Iyengar 1996). Higher-order questions concerning the specific attributes of persuasive advertisements or the reasoning process employed by voters remain unanswered. This essay takes a first step toward understanding the mechanism of persuasion by specifying and testing one particular psychological account of the “winning” message.
Given its wealth of evidence on attitude change in a variety of contexts, the literature of social psychology is the natural springboard for political advertising research.
Experiments show significant demobilizing and alienating effects of negative advertising. Although internally valid, experiments may have limited external validity. Aggregate and survey data offer two ways of providing external validation for experiments. We show that survey recall measures of advertising exposure suffer from problems of internal validity due to simultaneity and measurement error, which bias estimated effects of ad exposure. We provide valid estimates of the causal effects of ad exposure for the NES surveys using instrumental variables and find that negative advertising causes lower turnout in the NES data. We also provide a careful statistical analysis of aggregate turnout data from the 1992 Senate elections that Wattenberg and Brians (1999) recommend. These aggregate data confirm our original findings. Experiments, surveys, and aggregate data all point to the same conclusion: Negative advertising demobilizes voters.
We address the effects of negative campaign advertising on turnout. Using a unique experimental design in which advertising tone is manipulated within the identical audiovisual context, we find that exposure to negative advertisements dropped intentions to vote by 5%. We then replicate this result through an aggregate-level analysis of turnout and campaign tone in the 1992 Senate elections. Finally, we show that the demobilizing effects of negative campaigns are accompanied by a weakened sense of political efficacy. Voters who watch negative advertisements become more cynical about the responsiveness of public officials and the electoral process.
Causal beliefs are important ingredients of public opinion. Citizens are able to identify the causes of complex national issues and do so spontaneously. Evidence is presented that individuals' explanations of political issues are significantly influenced by the manner in which television news presentations “frame” these issues. These results are politically consequential, for individuals' explanations of national issues independently affect their assessments of presidential performance.
Two experiments sustain Lippmann's suspicion, advanced a half century ago, that media provide compelling descriptions of a public world that people cannot directly experience. More precisely, the experiments show that television news programs profoundly affect which problems viewers take to be important. The experiments also demonstrate that those problems promimently positioned in the evening news are accorded greater weight in viewers' evaluations of presidential performance. We note the political implications of these results, suggest their psychological foundations, and argue for a revival of experimentation in the study of political communication.