Extensive research showcases that authoritarian propaganda can cultivate support and deter protest during “normal” times. This study examines authoritarian propaganda’s efficacy during crises and policy changes when the regime needs it most. We posit that various propaganda strategies, including “hard” and “soft” rhetoric, have significant limitations during crises. Hard propaganda’s heavy-handed slogans could signal regime strength but may also legitimize “rightful resistance” against local authorities, limiting its protest-deterrence effects. Soft propaganda may lose persuasiveness due to presenting contradictory arguments during policy changes. We leverage the turbulent period of China’s COVID policy reversal to conduct an original survey experiment in December 2022. Our findings reveal that pro-reopening hard propaganda weakens its protest-deterrence effects by reinforcing belief in protest righteousness. Moreover, inconsistent soft propaganda lowers public evaluations of China’s COVID response, diminishing its persuasive effects. Our study highlights significant limitations of authoritarian propaganda during crises and policy changes.

This study examines how the Russian invasion of Ukraine and the subsequent Western responses influence Chinese public opinion on the use of force. Using two original, preregistered online survey experiments, first in June 2022 and then in June 2023, we show that the Russian invasion is associated with a modest but statistically significant increase in Chinese support for using military force in international affairs in general and against Taiwan in particular. However, information on Western military measures aiding Ukraine curbs the modest impact of the invasion. Such information is especially effective in reducing support for an outright military invasion of Taiwan. Causal mediation analyses reveal that the Russian invasion influences public opinion by inducing optimism regarding military success and pessimism regarding peaceful resolution of the conflict. These findings suggest that foreign military aggression and subsequent international countermeasures can sway domestic public opinion on using military force.