At least some people want to be loved simply for being the particular individuals they are, as distinct from any properties they might possess. However, the most prominent theories in contemporary philosophical work on love are framed so as to exclude that possibility. In this article, I argue that Christians have the resources to say that one can be loved for oneself if they appeal to the love God has for his creatures in making them from nothing. This article comprises four sections. In the first two sections, I introduce and characterize the desire to be loved for oneself, distinguishing the relevant desideratum from other, similar phenomena. In the third section, I note that the appraisal and bestowal views exclude the possibility that one could be loved for oneself in the relevant sense and note some other possible, initial objections. Finally, in the fourth section, I attempt to show one way in which God can be said to love his creatures in creating them – despite the fact that they do not exist before their own creation. I do so by attempting to show that, plausibly, there is a sense in which, if God engages in the creative act for its own sake and the creature itself is that act seen under a certain aspect, God can plausibly be said to create the creature for its own sake – and so, plausibly, to create it in love.