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Visual analogue scales (VAS) are rating scales consisting of an individual item measuring a given construct typically coded 0 to 100 with labeled anchors. In body image research, VAS were originally developed to assess overall appearance and weight satisfaction, but have since been used as rating systems for other body image constructs (e.g., muscle dissatisfaction). VAS can be administered online and/or in-person to children, adolescents, and/or adults and are typically free to use. This chapter first discusses the development of the original VAS and other body image VAS, and then provides evidence of VAS psychometrics. Regarding factor structure, VAS tend to be single-item constructs, although it is possible to combine and average multiple items to tap one construct. Internal consistency reliability, test-retest reliability, convergent validity, and discriminant validity support the use of VAS for body image assessment. Next, this chapter provides examples of commonly used VAS, instructions for administration, the most commonly used item response scale, and the scoring procedure. Logistics of use are provided for readers.
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