To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure no-reply@cambridge.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
This chapter explores how psychology and human–AI interaction (HAI) principles shape successful AI products. Using failures like McDonald’s ill-fated AI drive-thru as cautionary tales, it shows how neglecting user needs such as control, trust, and comprehension can cause reputational and product damage. Drawing on human-centered design, cognitive psychology, and UX research, the authors argue that great AI experiences depend on anticipating how humans think, feel, and decide. They outline strategies for embedding empathy, transparency, and explainability into AI, highlighting that these lessons extend beyond engineering teams to anyone influencing AI adoption.
Emotion is framed as a hidden driver of human behavior that AI increasingly seeks to detect and interpret. The chapter draws parallels from Avicenna’s early recognition of psychosomatic illness to today’s multimodal emotion AI, which integrates facial, vocal, physiological, and gestural data. It explains psychological frameworks like valence–arousal–control and reviews applications in healthcare, education, and consumer research. The authors stress that while AI can recognize signals of emotion, true comprehension and emotional intuition remains uniquely human. The chapter underscores cultural and contextual complexity, raising ethical considerations around empathy, bias, and emotional data privacy.
This chapter explores human cognition as a set of interconnected processes – perception, memory, attention, learning, reasoning, and executive function that allow us to adapt flexibly to complex environments. It contrasts human cognition with artificial intelligence, showing how neural networks and transformers borrow inspiration from the brain but lack intuition, context sensitivity, and self-awareness. Through examples from neuroscience and AI, the chapter highlights how both systems process information, learn, and make decisions. It argues that the future lies not in replacing human cognition but in building augmented cognition – partnerships where AI amplifies human thought and creativity rather than substituting for it.
Marketing AI products demands a new psychological playbook, where “vibes” and perceptual fluency drive user trust and adoption. The chapter traces how branding, personalization, and behavioral economics principles intersect with AI-driven products. Case studies – from Tropicana’s branding failure to Coke’s fluency-driven success and McDonald’s disappearing menus – illustrate the risks of violating consumer expectations. Drawing on loss aversion, framing, and persuasion science, the authors show how marketers can align AI experiences with user psychology, balancing novelty and ease. The chapter emphasizes that intuitive, narrative-rich marketing is essential for building credibility and fluency in an AI-powered age.
This study examines how CEOs’ hobby of reading fiction reinforces empathy and, in turn, is associated with higher corporate philanthropy. Grounded in the Empathy–Altruism Hypothesis, we propose that fiction-reading sustains and deepens a multidimensional yet integrated empathic capacity, which motivates prosocial organizational decisions. With a large dataset of CEOs from non-state-owned enterprises (non-SOEs) listed in China’s A-share market from 2001 to 2018, we show robust evidence that firms led by fiction-reading CEOs engage more in corporate philanthropy; additionally, we confirm that empathy mediates this positive relationship. Furthermore, a difference-in-differences analysis with CEO transition data reveals a significant increase in corporate philanthropy with a newly appointed fiction-reading CEO. Supplementary results show that fiction-reading CEOs promote broader prosocial practices, including employee welfare and ethical governance. By introducing fiction-reading as an unobtrusive, verifiable measure of empathy, this study offers a novel methodological approach for tracing the micro-foundations of corporate social responsibility.
Human rights obligations are increasingly embedded in administrative practice, yet scholarship lacks a cohesive framework to guide a rights-based approach to public administration. This Element establishes a strategic foundation for Administration and Human Rights (AHR) at the intersection of administration, law, and human rights. The AHR framework is applied to three critical implementation priorities identified in recent scholarship: deliberate engagement between administration and law, binding norms obligating governments to deliver basic services, and rights-based participation to support democratic governance. Public administration is vital to realizing human rights, translating law and policy into practice. However, administrators who lack understanding of rights may fail to meet government obligations or unknowingly violate the very rights they are charged with implementing. AHR addresses this gap, offering analytical tools linking administrative practice with a rapidly evolving scholarly research agenda.
This study investigates how resource-constrained small and medium-sized enterprises (SMEs) develop and apply digital capabilities across value chain activities for internationalization, addressing a gap in the existing literature. Using six Taiwanese manufacturing SME case studies, and an integrated theoretical lens (Uppsala Internationalization Model, Porter’s Value Chain Framework, and Resource Orchestration Theory), the study explores how digital capabilities embedded in primary and support activities shape internationalization outcomes. Findings show that SMEs prioritize digital investments in primary and downstream activities to enhance foreign market delivery, responsiveness, trust, and visibility. Digital upgrades in support functions primarily enable internal coordination and subsidiary replication. The study identifies three mechanisms – inter-firm value enhancement, inter-firm relationship enhancement, and intra-firm management enhancement – that explain how activity-specific digital capabilities facilitate international expansion. This research offers a detailed understanding of digital capabilities deployment in SMEs and provides practical implications for leaders and policymakers on strategic, phased digital internationalization approaches.
Indigenous management theories often seek to evolve from context-specific explanations to broader theoretical contributions. Yet such expansion is frequently undermined by two recurring problems: meaning drift, where construct labels travel while their underlying meaning or measurement shifts, and mechanism slippage, where theories are stretched through post hoc moderators or rotating mediators rather than coherent causal explanations. This paper introduces a Gate-and-Expand framework that builds on Chen’s (2025) theory-evolution map and specifies two checkpoints for credible theoretical expansion. Gate 1 (Construct Portability) evaluates whether a focal construct retains comparable latent meaning and measurement across contexts. Gate 2 (Mechanism Transportability) examines whether a compact, pre-specified causal mechanism continues to explain outcomes and outperforms plausible rival explanations when the theory is extended. By clarifying evidentiary standards for expanding contextual and explanatory scope, the framework helps distinguish credible theoretical extension from overreach and supports more cumulative indigenous management research.
The rapid advance of the digital era – characterized by big data, artificial intelligence, and platform-based ecosystems – has fundamentally reshaped the landscape for Chinese technology ventures, demanding new approaches to strategic leadership, decision-making processes, and governance. Our special issue on Chinese technology ventures addresses these three distinctive challenges in the digital era. This editorial essay of the special issue first investigates the evolution of the innovation of Chinese firms over the past five decades, highlighting the interplay between technological development and government policy in driving the emergence and growth of Chinese technology ventures. Second, by examining the organizational dynamics shaped by technology and state involvement, this paper identifies how key characteristics of the digital era affect Chinese technology ventures on strategic leadership, decision-making processes, and governance. Finally, this essay introduces the articles in this special issue and proposes avenues for future research that underscore the critical importance of understanding strategic leadership, decision-making, and governance as an integrated system within the evolving digital landscape.
This article examines how merchants in early modern Japan (1600–1868) created large-scale enterprises that contained multiple stores across several jurisdictions and employed hundreds of staff in the absence of formal legal institutions designed to facilitate the formation of complex businesses. It argues that early modern merchants made use of the household (ie) to construct fictive entities that looked, wrote, and acted like individual merchants on paper, but could be controlled by different people, divided into shares, and used to shield assets from claims by local creditors and rulers. Through the clever deployment of these fictive entities, merchants constructed expansive business empires. The article uses the archive of the Nakai Genzaemon, one of the period’s wealthiest merchants, to show how these entities worked, then compares the Nakai’s organization with other premodern businesses inside and outside of Japan. Based on this analysis, the conclusion offers a critique of institutional approaches to the study of economic and business history as well as suggestions toward a new understanding of the relationship between business, state, and society in early modern Japan.