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i-Frame interventions enhance s-frame interventions

Published online by Cambridge University Press:  30 August 2023

Jiaying Zhao Open the ORCID record for Jiaying Zhao [Opens in a new window]  and
Frances S. Chen Open the ORCID record for Frances S. Chen [Opens in a new window]
Jiaying Zhao
Affiliation:
Department of Psychology, University of British Columbia, Vancouver, BC, Canada. jiayingz@psych.ubc.ca frances.chen@psych.ubc.ca Institute for Resources, Environment and Sustainability, University of British Columbia, Vancouver, BC, Canada
Frances S. Chen
Affiliation:
Department of Psychology, University of British Columbia, Vancouver, BC, Canada. jiayingz@psych.ubc.ca frances.chen@psych.ubc.ca
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Abstract

We argue that i-frame interventions can and do increase support for systemic reforms, and s-frame interventions should be pursued in parallel to address key societal issues. Without accompanying i-frame interventions, s-frame interventions can fail. We offer an operant conditioning framework to generate positive spillover effects. Behavioral scientists should develop i-frame interventions that enhance, rather than compete with, s-frame interventions.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 46 , 2023 , e180
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Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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