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An inconvenient truth: Difficult problems rarely have easy solutions

Published online by Cambridge University Press:  30 August 2023

Christina A. Roberto Open the ORCID record for Christina A. Roberto [Opens in a new window]
Christina A. Roberto*
Affiliation:
Department of Medical Ethics and Health Policy, University of Pennsylvania, Philadelphia, PA, USA. croberto@pennmedicine.upenn.edu; https://peachlab.org/
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Abstract

Individual-level interventions are often interesting and easy to implement, but are unfortunately ill-equipped to solve most major global problems (e.g., climate change, financial insecurity, unhealthy eating). Resources spent developing, pursuing, and touting relatively ineffective i-frame interventions draw resources away from the development and implementation of more effective s-frame solutions. Behavioral scientists who want to develop solutions to the world's biggest problems should focus their efforts on s-frame solutions.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 46 , 2023 , e173
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Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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