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Don't throw the individual perspective out while waiting for systemic change

Published online by Cambridge University Press:  30 August 2023

Elizabeth S. Collier
Affiliation:
Division of Bioeconomy and Health, Material and Surface Design, RISE Research Institutes of Sweden, Stockholm, Sweden elizabeth.collier@ri.se kathryn.harris@ri.se Department of Health, Medicine and Caring Sciences, Linköping University, Linköping, Sweden marcus.bendtsen@liu.se; www.marcusbendtsen.com
Kathryn L. Harris
Affiliation:
Division of Bioeconomy and Health, Material and Surface Design, RISE Research Institutes of Sweden, Stockholm, Sweden elizabeth.collier@ri.se kathryn.harris@ri.se
Michael Jecks
Affiliation:
Independent Scholar, UK mejecks@outlook.com
Marcus Bendtsen
Affiliation:
Department of Health, Medicine and Caring Sciences, Linköping University, Linköping, Sweden marcus.bendtsen@liu.se; www.marcusbendtsen.com

Abstract

Although it is clear that i-frame approaches cannot stand alone, the impact of s-frame changes can plateau. Combinations of these approaches may best reflect what we know about behavior and how to support behavioral change. Interactions between i-frame and s-frame thinking are explored here using two examples: alcohol consumption and meat consumption.

Type
Open Peer Commentary
Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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