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Biases and suboptimal choice by animals suggest that framing effects may be ubiquitous

Published online by Cambridge University Press:  25 October 2022

Thomas R. Zentall Open the ORCID record for Thomas R. Zentall [Opens in a new window]
Thomas R. Zentall*
Affiliation:
Department of Psychology, University of Kentucky, Lexington, KY 40506, USA zentall@uky.edu Uky.edu/~zentall
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Abstract

Framing effects attributed to “quasi-cyclical” irrational complex human preferences are ubiquitous biases resulting from simpler mechanisms that can be found in other animals. Examples of such framing effects vary from simple learning contexts, to an analog of human gambling behavior, to the value added to a reinforcer by the effort that went into obtaining it.

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Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 45 , 2022 , e246
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Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press

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