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Synthetic love in the digital age: AI-mediated emotional investment and gendered romantic dependence

Published online by Cambridge University Press:  01 June 2026

Jorge A. Ruiz-Vanoye*
Affiliation:
Dirección de Investigación, Innovación y Posgrado, Universidad Politécnica de Pachuca, Carretera Pachuca-Cd. Sahagún Km 20, Ex-Hacienda de Santa Bárbara, Zempoala, HGO, México jorge@ruizvanoye.com ocotlan@diazparra.net trejo_macotela@upp.edu.mx
Ocotlán Díaz-Parra
Affiliation:
Dirección de Investigación, Innovación y Posgrado, Universidad Politécnica de Pachuca, Carretera Pachuca-Cd. Sahagún Km 20, Ex-Hacienda de Santa Bárbara, Zempoala, HGO, México jorge@ruizvanoye.com ocotlan@diazparra.net trejo_macotela@upp.edu.mx
Francisco R. Trejo-Macotela
Affiliation:
Dirección de Investigación, Innovación y Posgrado, Universidad Politécnica de Pachuca, Carretera Pachuca-Cd. Sahagún Km 20, Ex-Hacienda de Santa Bárbara, Zempoala, HGO, México jorge@ruizvanoye.com ocotlan@diazparra.net trejo_macotela@upp.edu.mx
Ricardo A. Barrera-Cámara
Affiliation:
Facultad de Ciencias de la Información, Universidad Autónoma del Carmen, Esquina con Avenida Concordia, Colonia Benito Juárez, Ciudad del Carmen, CAM, México rbarrera@pampano.unacar.mx
Alejandro Fuentes-Penna
Affiliation:
El Colegio de Morelos, Esquina con Amates, Colonia Las Palmas, Cuernavaca, MOR, México alejandrofuentes@elcolegiodemorelos.edu.mx
*
*Corresponding author.

Abstract

Digital technology has transformed romantic relationships, influencing men’s and women’s emotional investment differently. Drawing on “Romantic Relationships Matter More to Men than to Women,” this commentary examines how artificial intelligence (AI)-driven dating, social and virtual platforms reshape partner search and mourning. It analyses synthetic love-from digital mediation to AI companions-arguing that these technologies may reinforce male emotional dependency and heighten post-breakup vulnerability.

Information

Type
Open Peer Commentary
Copyright
© The Author(s), 2026. Published by Cambridge University Press

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