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Chapter 7 is the first of seven chapters on store atmospherics. The term indicates that the atmosphere is under the retailer’s control, and it is an idea that has been researched for over 50 years. Most research studies on store atmospherics rely on the Mehrabian−Russell model (the M-R-model). The M-R model is a stimulus-organism-response model. That is, it looks at the effect of a stimulus (e.g., the store environment) on the shoppers; emotions that in turn influence shopper behaviour. The effect on the shopper behaviour is indirect since behaviour is altered only as a consequence of the shoppers' shifted emotions. A common way to measure emotions is to use the pleasure, arousal, and dominance (PAD) scale. In a next step, a common way to measure the behavioural outcome is to estimate shoppers' approach/avoidance in terms of how much time and money they spend as well as whether they try to approach or avoid others in the store. Pleasure is typically found to correlate with higher spending. Arousal is often found to amplify positive/negative emotions. Some studies have found support for an optimal level of stimulation where too little arousal leads to shoppers spending less because they are not sufficiently aroused, while too much stimulation also has a negative effect on the shopper’s behaviour.
People form different types of relationships with others. One common, valued, type is a communal relationship. In communal relationships, people assume responsibility for one another’s welfare and give and seek responsiveness non-contingently. Here we review ways in which communal relational contexts shape people’s emotional lives. In communal relationships, giving and receiving non-contingent responsiveness is linked to positive emotion, whereas failure to do so or behavior indicative of following inappropriate norms (e.g., norms governing transactional relationships) leads to negative emotion. In addition, the presence of communal partners often reduces threat and enhances the intensity of positive and negative reactions to environmental stimuli. Communal contexts are associated with greater expression of emotions signaling one’s own needs (which partners sometimes socially reference as signs of their own needs) and with expressing more indicative of empathy and care for the partner. All these effects can feed back and strengthen communal relationships.
This chapter explores Chrétien’s foundational role in the creation and dissemination of Arthurian literature. It begins with a description of the sociohistorical context in which he wrote and a review of the diverse sources on which he drew. He chose as the protagonists of his romances five of Arthur’s knights and created a gallery of attractive and enterprising women to complement their adventures. An examination of the emotions of these female characters, which are tempered by political concerns, informs this essay. The main focus is on Chrétien’s originality – the skill and sophistication of his poetic art, including a masterly use of intertextuality and interlacing. Chrétien delighted in keeping his audience at a distance, inviting critical reflection. The chapter concludes with a brief consideration of the myriad translations and adaptations his romances inspired in Francophone and other language areas, extending his influence across a wide geographical area and across the ages.
This chapter explains and defends Kierkegaard’s conception of neighbor love as a duty against Kant’s well-known claim that a duty to love is “absurd,” because we do not have volitional control of our emotions. For Kierkegaard, neighbor love is a “passion of the emotions” that requires humans to love all other humans. I distinguish short-term occurrent emotions from long-term, dispositional emotions, and neighbor love is the latter kind of emotion, which Kierkegaard calls a “higher immediacy” or “immediacy after reflection.” We do not have volitional control of the former, but the long-term dispositional character of the latter means that over time they can be fostered or inhibited. Emotions are understood using Robert Roberts’s view that emotions are “concern-based construals.” The ground of neighbor love is a recognition of the “inner glory” that all humans possess as creatures made in God’s image. Neighbor love is good because it recognizes the value that humans possess, but it is a duty because it is required by God, who has the standing to make such a demand on humans. God has this standing both because God has created humans from nothing but also because God is love and destines humans for a loving relation with him that “does not end at a grave.” God requires humans to love their neighbors both because it is good, and because God knows that human sinfulness requires that love be a duty. Although neighbor love is a duty, it is also a virtue, though one that requires divine assistance to acquire. It is a virtue not only because of its goodness, but because it contributes to human flourishing by securing three goods humans naturally desire: perseverance of our loves, autonomy, and meaning or significance. To the degree that neighbor love is actualized as a virtue, its status as a duty becomes less important, though it does not cease to be a duty for anyone short of eternity, unless that person is a perfected saint.
Middle Dutch Arthurian romances often are translated from French sources, yet Flemish and Dutch poets also created their own Arthurian tales. What do these ‘Dutch originals’ contribute to European Arthuriana? They may, with a modern term, be seen as ‘speculative fiction’, exploring new and unexpected narrative possibilities. The source issue of the Torec romance and its meaning for the French tradition is discussed first, followed by an explanation of what speculative fiction entails. Three examples then demonstrate the ‘What if…?’ nature of the Middle Dutch Arthurian tales: (1) the threefold, rather than single, quest in the Roman van Walewein, (2) the appearance of, and reactions to, a black-skinned knight in the Arthurian setting (Moriaen), and (3) the experiment of creating a cyclic narrative from different kinds of romances (originating in prose and verse), with special attention to the development of the (emotional) self of main characters like Lancelot and Gawain in the consecutive stories of the cycle.
Feminism has been a major equalizing social movement that has faced powerful resistance. To better understand such opposition, we conceptualize, measure, and analyze perceptions of feminism as a threat, using a novel survey measure of feminism-related threat perceptions in Spain. Our results show that general psychological predispositions to feel threatened are among the most important predictors of perceptions of feminism as a threat. Contrary to expectations, women feel similarly threatened by feminism as men, which is driven by women’s generally higher predisposition to feel threatened. Further, men’s and women’s perceptions of feminism as threatening are associated with different political profiles: Men who feel threatened by feminism tend to sympathize with the far right, while women who feel threatened by feminism do not have a particular political profile. Our results highlight that feminism faces challenges that go beyond the expected anti-feminist attitudes driven by the intersection of gender and ideology.
Here we introduce the nine research articles assembled in this special issue. Together they explore the implications for foreign policy and international security of the forced deprivation of individuals’ freedom by state or non-state actors for political advantage – what we and our authors call ‘politicised captivity’. Despite its ubiquity, politicised captivity has attracted surprisingly little scholarly attention. Although some research explores cases of kidnappings by terrorists, the use of human shields, and hostage diplomacy, there are few studies that engage the political implications of captivity in their full complexity. This is particularly odd given the recent increase in scholarly interest in the role of emotions in international politics. After all, popular emotions permeate captivity, and what we call ‘captivity passions’ have at times influenced national security policies. This volume therefore aims to redress the lack of sustained theoretical and empirical attention to how captivity triggers national emotions and affects international security.
This chapter emphasizes narrative as a vehicle for psychological analysis. It begins by noting the prominence of emotion in the Confessions; Augustine himself tells us in the Reconsiderations that the work is meant to arouse not just the mind but also the heart toward God. It argues that the Confessions contributes to ancient philosophical debates about the character of the emotions and how they should be controlled and moderated. The work presents a “therapy of the emotions” that is sometimes aligned with, and sometimes in critical tension with, the philosophical spiritual exercises proposed by earlier writers. Augustine is, in certain respects, more hopeful about progress in virtue than his philosophical predecessors; he presents his therapy of the soul for everyone, not just those with fortunate natural proclivities. Yet he insists that such progress can be made only by God’s grace. The techniques of ancient philosophy are, in themselves, unavailing for moral transformation.
The Pinel Sanatorium, the brainchild of Doctor Antonio Carlos Pacheco e Silva, a leading figure in Brazilian psychiatry, was inaugurated in 1929 in São Paulo as a private institution. It operated until 1944, during which time it recorded approximately 4,500 hospitalisations. In 30 psychiatric records, in addition to the usual clinical records, such as the Psychiatric Examination – in which the doctor records the elements he deems essential for identifying the mental illness from different sources of information, such as those provided by family members – attachments were found containing letters and short texts written by the inpatients. Addressed to different people, these letters, which were retained and evaluated by the doctors, played a central role in assessing the psychiatric conditions of the inmates. However, by being considered historical sources that reveal the ‘point of view’ of the mad, these documents are fundamental to the development of innovative approaches in the field of the history of madness and psychiatry. Based on the articulation between the context in which these records were produced, the social markers of difference that constitute the subjects, as well as the emotions expressed by the people who wrote them, the article sets out to answer two questions: (1) How the emotions expressed – both by the inmates and by their loved ones – were interpreted by psychiatrists and used to formulate diagnoses, and to define treatments and prognoses; (2) What meanings these emotions took on for the inmates themselves, in other words, how they put their experiences and subjectivities on display.
There is today a growing variety of types of memory mediations that often go further than memorialisation and heritage-building. Comics are undoubtedly part of this movement as their verbal-visual storytelling form tends to prompt layered responses from reader-viewers. Reader-viewers find themselves surprised, moved, and transformed by that reading experience. In this article, we take as a case study a comic page laying out the impact of agriculture’s industrial organisation in France shared by Les Soulèvements de la Terre (The Earth Uprisings) and its sister organisation, the Bassines Non Merci collective. It is a good example to address our central questions of how multimodal languages such as this one-page comic facilitate the process of transformative learning and how such multimodal forms allow one to move from memory-making, crystallising a specific event, to an amplification of engagement that leads to collective action. In short, it allows us to study the specific mechanisms and affordances that multimodal modes of communication, such as comics, possess as tools for transformative learning. In the first section of the article, we investigate the different types of relational engagement that can lead to transformative learning in comics. The second section focusses more specifically on emotions and their role in transformative learning. Finally, we look at the specific comics mechanisms that support transformative learning. Specifically, we look at how comics create a disjunction, give meaning to that disjunction, and help reader-viewers practise real or imaginary resolution that impact identity formation.
The introduction explains why China and North Korea would not have survived as communist states without Sino-North Korean friendship. It discusses the relevance of different theories of emotion to this issue. It shows how Sino-North Korean friendship was critical to the emotional regimes created in both states.
Hume writes that it is “no inconsiderable part of science barely to know the different operations of the mind, to separate them from each other, to class them under their proper heads, and to correct all that seeming disorder, in which they lie involved, when made the object of reflection and enquiry.” He describes this branch of knowledge as “mental geography.” Yet while his mental geography of thought is now well understood, his mental geography of feeling—specifically, of the non-sensory “secondary impressions” or “impressions of reflection” that he discusses in Books 2 and 3 of A Treatise of Human Nature—has not been. This essay seeks to clarify Hume’s doctrines in these two Books by explaining the nature and classification of the five kinds of secondary impressions that Hume distinguishes: (1) sensible agitations (i.e., “emotions” in one sense of that term); (2) feelings of or from mental operations; (3) volitions; (4) passions (both calm and violent); and (5) sentiments of taste.
For many readers, Hume’s lengthy analysis of the passions in Book 2 has questionable philosophical returns compared to the rest of the Treatise. This paper provides a guide to a philosophically rich reading of Book 2. Instead of a disconnected series of individual arguments, Book 2 is the second half of Hume’s theory of human cognition as started in Book 1. Guided by a comparison with Hume’s A Dissertation on the Passions, I argue that Hume is not merely applying Book 1 principles to the passions, but introducing new principles governing how feeling attends to and transfers between our perceptions. Employing his methodology of experimental reasoning, Hume identifies differences between ideas and impressions, and explores how their interactions impact the movement and quality of affectivity. This is a significant expansion on the associationism of Book 1 of the Treatise, providing more sophisticated explanations and predictions concerning mental life.
The conclusion offers a broader look into the role of emotions in alliances and the similarities and differences between Sino-North Korean friendship and other Cold War alliances. It shows how the idea of Sino-North Korean friendship limited emotional freedom in China and North Korea.
The Covid‐19 pandemic brought unprecedented governmental restrictions to personal and political freedoms. This article investigates individual‐level differences in mass support for the restriction of civil liberties during the first wave of the Covid‐19 pandemic. Employing theories of affect and decision making, it assesses the extent to which different emotional reactions toward the pandemic influenced attitudes toward mobile phone surveillance and the implementation of curfews. We test our hypotheses in five advanced European democracies using panel data which allow us to identify the role of emotions in support for restrictive policies controlling for individual heterogeneity. The results suggest that experiencing fear about Covid‐19 had a strong positive impact on supporting these measures, while hope and anger only played a minimal role. Importantly, the findings indicate that emotions moderate the impact of trust toward the government, a key variable for supporting the restriction of civil liberties during the pandemic. Specifically, experiencing fear was associated with higher acceptance of civil liberty restrictions. Further, experiencing fear substantially decreased the effect of trust in the government, rendering those who lack trust toward the government more supportive of civil liberty restrictions. These findings help us understand the psychological mechanisms that leads citizens to swiftly decide to sacrifice their civil liberties in the light of threat. Further, they offer empirical support for the causal role of affect in political decision‐making.
Affective polarization – that is, antipathy towards political opponents – sits high on the academic and political agenda. This is because it is thought to have a multitude of damaging consequences, both for how citizens view and approach each other and for how they relate to the political system. This study investigates some of the most mentioned and worrying potential consequences of affective polarization at the individual level. Zooming in on Europe, it sheds light on the substantive relationship between partisan antipathy and three kinds of norm‐breaking escalation in the form of avoidance, intolerance and support for violence against party supporters. Methodologically, it unpacks the affective component of polarization, testing to what extent the traditional feeling thermometer performs as a predictor of these three potential outcomes. It then tests alternative expectations of the antecedents of such escalation derived from the intergroup emotions’ literature and the study of political radicalization. This is done using a broad range of both established and new survey items fielded in nationally representative panels between May and November 2020 in two contexts that score relatively low (Norway) and high (the United Kingdom) on affective polarization. They reveal that avoidance, intolerance and support for political violence can be validly measured, and are manifest, in these two European countries, but that they are only weakly correlated to mere dislike of the outgroup. Instead, more severe forms of norm‐breaking escalation depend on the specific nature of the discrete emotions induced beyond dislike (anger, fear or disgust) and are rooted in factors such as relative deprivation, Manicheanism, and dark personality traits (psychopathy, Machiavellianism and narcissism). We discuss the implications for the way polarization is theorized and measured.
Are personal stories more effective in shaping opinion than experts’ endorsements? This study investigates the persuasiveness of personal stories and expert endorsements in shaping public opinion on education spending and pollution reduction policies. Using a survey experiment in Spain, we found that personal stories consistently increased support for both policies, with a particularly strong effect on citizens with populist attitudes or voters of populist parties. These findings contribute to a better understanding of the success of populist parties and the influence of personal stories on public opinion.
This commentary considers proceedings from the workshop, “Can the Case be Made for Asian Democratic Theory or Practice?: Local Asian Perspectives,” held in Hanoi in February 2015. Particular attention is paid to the presentations of the two presiding professors, Pham Quang Minh and John Keane, both of whom argued that the Asian democracies of the twenty-first century would and should depart from the Western liberal democratic models of the late twentieth century. They also assuaged some of the visceral sentiments and tensions between the author (a boatperson who fled the Socialist Republic of Vietnam in 1979) and the local workshop participants (who were avid Vietnamese socialists).
Using individual data on Swiss federal ballots (VOX data) and an original dataset on the evolution and content of political campaigns, this article elucidates how negative campaigning influences individual turnout during Swiss federal ballots. It hypothesises that the effect of negativism on turnout depends on ‘which camp goes dirty’ and, specifically, on the direction of the political campaign (‘status quo’ versus ‘policy change’ campaigns). A series of multilevel models provide strong support for the hypotheses, by showing that high negativism in ‘status quo campaigns’ decreases individual turnout, whereas high negativism for ‘policy change campaigns’ increases it. It is argued here that this could depend on the emotional responses triggered by negativism in political campaigns.
Resettlement programmes are considered one solution to displacement following the so-called refugee crisis. Private or community-based sponsorship models enable volunteer groups to take responsibility resettling refugees. The UK Community Sponsorship scheme (CS) allows volunteer groups to support refugee families in their community. This paper explores the role of emotions in CS using Jaspers three-stage social action life cycle (1998) drawing upon Doidge and Sandri’s (Br J Sociol 70: 463–480, 2018) positive and negative emotions, Jaspers (Sociol Forum 13: 397–424, 1998) reactive and affective continuum and Hoggett and Miller’s (Community Dev J 35: 352–364, 2000) individual/group features to explore the role of emotions in CS work. Using interview data collected from 123 interviews with 22 sponsorship groups, we find across the life cycle that there is a shift from negative reactive emotions during group initiation to positive affective emotions during consolidation and finally a mix of negative and positive affective emotions as groups become sustained. Understanding the role of emotions in motivating and sustaining volunteers is essential to the success of the CS, to encourage group formation and reduce burnout.