Are nuclear weapons useful for coercion, and, if so, what factors increase the credibility and effectiveness of nuclear threats? While prominent scholars like Thomas Schelling argue that nuclear brinkmanship, or the manipulation of nuclear risk, can effectively coerce adversaries, others contend nuclear weapons are not effective tools of coercion, especially when designed to achieve offensive and revisionist objectives. Simultaneously, there is broad debate about the incorporation of automation via artificial intelligence into military systems, especially nuclear command and control. We develop a theoretical argument that nuclear threats implemented with automated nuclear launch systems are more credible compared to those implemented via non-automated means. By reducing human control over nuclear use, leaders can more effectively tie their hands and thus signal resolve, even if doing so increases the risk of nuclear war and thus is extremely dangerous. Preregistered survey experiments on an elite sample of United Kingdom Members of Parliament and two public samples of UK citizens provide support for these expectations, showing that in a crisis scenario involving a Russian invasion of Estonia, automated nuclear threats can increase credibility and willingness to back down. From a policy perspective, this paper highlights the dangers of countries adopting automated nuclear systems for malign purposes, and contributes to the literatures on coercive bargaining, weapons of mass destruction, and emerging technology.