Injecting a less viscous fluid into a more viscous fluid in a Hele-Shaw cell triggers two-dimensional viscous fingering patterns which are characterised by increasingly long fingers undergoing tip splitting and branching events. These complex structures are considered to be a paradigm for interfacial pattern formation in porous media flow and other related phenomena. Over the past five years, there has been a flurry of interest in manipulating these interfacial fingering patterns by altering the physical components of the Hele-Shaw apparatus. In this Focus on Fluids article, we summarise some of this work, concentrating on a very recent study in which the alterations include replacing one of the two bounding plates with an elastic membrane (Ducloué et al., J. Fluid Mech., vol. 826, 2017, R2). The resulting experimental set-up gives rise to a wide variety of novel interfacial patterns including periodic sideways fingers, dendritic-like patterns and short, flat-tipped viscous fingers that appear to resemble molar teeth. These latter fingers are similar to those observed in the printer’s instability and when peeling off a layer of adhesive tape. This delightful work brings together a number of well-studied themes in interfacial fluid mechanics, including how viscous and surface tension forces compete to drive fingering patterns, how interfaces are affected by fluid–solid interactions and, finally, how novel strategies can be implemented to control interfacial instabilities.