Captivity is a complex phenomenon in international politics with a broad range of purposes, functions, and consequences. Existing scholarship suggests that states use captivity, for example, to facilitate hostage or prisoner exchanges, to extract material rewards, or, in the case of human shields, for deterrence purposes. This article argues that states may use captivity to deter not only traditional military threats emanating from other states, but also perceived threats to regime security posed by non-state actors, including individuals, and that emotions are central to this process. The argument is illustrated through three empirical vignettes that show how the Chinese government has detained foreign academics, publishers, and NGO workers engaged in activities seen as threatening regime security. Detention is interpreted as attempts to deter such actors. While fear is often seen as key to successful deterrence, the article indicates that paying attention to other emotions can help better understand deterrence failure. Specifically, because captivity, and deterrence, involve the denial of the captive’s agency and may trigger feelings of humiliation and shame, it can backfire as the target of deterrence efforts might seek to act to regain agency.