Policymakers and industry participants are increasingly incorporating sustainability factors into decision-making and business models, affecting the U.S. beef sector. However, designing effective beef sustainability strategies requires research evidence on consumer preferences and trade-offs across environmental, social, and economic dimensions. Using a nationally representative survey of 3,001 U.S. consumers and generalized ordered logit models, this study presents findings on consumer rankings and preferences for sustainability attributes. Consumers prefer cattle/beef producer-led sustainability efforts without policy interventions, placing strong support for animal welfare and reduced hormone/antibiotic use. Most respondents favor funding support for productivity-enhancing research that will reduce beef prices to sustain the industry’s profitability. Consumers show limited support for producer taxation or subsidization-based policies to attaining beef sustainability goals.