Pet guardianship is a common practice globally that enhances human well-being by offering companionship and emotional support. However, it also entails financial responsibilities that can pose challenges to both human and animal well-being. This study used an online survey distributed between January and March 2019 to adults residing in Aotearoa New Zealand (NZ), to investigate financial aspects of pet guardianship, including the importance of pet insurance, the impact of veterinary costs, and the ethical considerations of owning a pet. Understanding these aspects is crucial for promoting responsible pet ownership and ensuring animal welfare. Data were collected through a nationwide online survey, part of the Furry Whānau Wellbeing research project. The survey included questions regarding the financial aspects of pet guardianship, and respondents were asked to indicate their level of agreement with various statements. A total of 2,744 respondents participated in the survey. Of these, 2,358 respondents answered the pet guardianship section. Among them, 885 (37.5%) owned both cats and dogs, 652 (28%) were cat-only owners, 609 (26%) were dog-only owners, and 212 (9%) did not currently own a cat or dog. The cost of veterinary care was identified as a key concern, with 1,924 out of 2,296 (83.9%) respondents agreeing that the expense affects the level of healthcare their pets receive. Only one-third of respondents (825/2,296) considered pet insurance essential due to high costs and exclusions. The study also revealed disparities for rural and low-income households. The financial well-being of pet guardians presents a complex challenge, affecting both the well-being of the pet and its owner. This research highlights the need for comprehensive strategies to promote sustainable and equitable pet guardianship, including improving access to affordable veterinary care, enhancing financial literacy among pet owners, and providing support systems for those facing economic hardship.