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Chapter 8 is the first of two chapters on the visual aspects of store atmospherics. In Chapter 8, the primary focus is on the store’s layout. In Chapter 9, the focus is more on colour and signage. A major reason for having two chapters on visual atmospherics is that vision is the most powerful of the human senses. As much as 83% of the sensory input comes from the eyes. The other four senses only contribute 17% of the sensory input jointly. The store layout is discussed as the perhaps most important aspect of the atmospherics tools since it provides the ‘framework’ for the product displays. With a traditional grid layout, research shows that only a few per cent of the shoppers notice any given product, and less than 0.3% of the total range is seen by the average shopper. With the help of the ‘PLEND’ model, various techniques supported by empirical evidence show how the store’s appearance can be improved.
Chapter 5 covers research on visual perception and related psychological theories needed to fully understand the visualisation process. Cues and heuristics are discussed since they are effortless and quick ways for the brain to support human decision-making. Cues are stimuli in the environment triggering a habitual thought, i.e., a heuristic. On average, cues and heuristics will help shoppers come to sufficiently good decisions, but it is highly possible that in most situations a bit of more effortful reflection would lead to even better solutions. The chapter also goes through how heuristics can be misleading. For instance, if retailers reduce the number of stock-keeping units (SKUs), the ones remaining will more easily enter the awareness of the shoppers since there is less clutter. The fact that more products enter the shoppers' awareness will be misinterpreted by the shoppers who think that the number of SKUs has increased. Furthermore, research shows that colour is the visual quality that the brain accesses most easily and that brightness contrast is the dimension of colour that the brain uses most effortlessly. Finally, eye-tracking and the physics of the eye are discussed.
The welfare of laboratory rats and mice is sought to be optimised through adjustment of a variety of environmental factors, including light intensity and photoperiodicity. However, the fact that rodents are able to perceive ultraviolet (UV) light tends to be ignored. The importance of being able — as a rodent — to utilise this part of the visual spectrum has not been studied in great detail, but suggestions, based on the evolutionary success of this trait, indicate that the deprivation of ultraviolet light in mice and rats could perhaps impact negatively on the welfare of these animals. Further research into the importance of having a UV light source available to rats and mice should be encouraged.
Various studies have reported differences in early visual processing, gain control and integration for patients with schizophrenia spectrum disorders (SSD). However, Oppel – Kundt (OK) illusion is not studied well enough among subjects affected by SSD. We decided to study the illusion to get more insights in visual perception for individuals with SSD.
Objectives
To investigate the OK illusion manifestation among people with SSD.
Methods
In the prospective study were included 15 patients, who were diagnosed with SSD and 15 matched comparison group (CG) without any mental, neurological diseases or visual impairment. OK figures used in the experiments consisted of three white spots presented horizontally against the black background. We used 3 different types of distractor stimuli – either straight one or two-sided line or circle. Using computerized equipment in OK figures the subjects were asked to adjust the unfilled part of the stimulus to be equal in length to the filled (referential) one. ANOVA, T-test and post hoc Bonferroni correction were used for statistical analysis.
Results
People with SSD tended to make bigger mistakes when evaluating OK figures with the statistical difference which was the most eminent for the subgroup of individuals affected by paranoid schizophrenia. The manifestation of the illusion in the SSD group was contrariwise (respectively to zero point) to the CG group.
Conclusions
OK illusion tended to manifest stronger for patients with SSD, this tendency was mostly expressed for the patients diagnosed with paranoid schizophrenia. The manifestation of OK illusion among persons with SSD was diametrically opposite to that seen for the healthy individuals.
Visual perceptual deficit commonly occurs in people with schizophrenia. The Test of Visual Perceptual Skills-4th Edition (TVPS-4) is a motor-free visual perceptual measure, which includes seven subtests: visual discrimination, visual memory, spatial relationships, form constancy, sequential memory, visual figure-ground, and visual closure. However, convergent validity and ecological validity of the TVPS-4 is largely unknown, which limits its use in clinical and research settings.
Objectives
The purpose of this study was to examine convergent validity and ecological validity in people with schizophrenia.
Methods
Ninety-nine people with schizophrenia were assessed the TVPS-4, the Mini Mental State Examination (MMSE), the Behavioral Assessment of the Dysexecutive Syndrome (BADS), and the Activities of Daily Living Rating Scale III (ADLRS-III). To evaluate convergent validity, Pearson’s r were calculated among the TVPS-4 and two cognitive measures (the MMSE and the BADS). To evaluate ecological validity, we computed correlation (r) between the TVPS-4 and the ADLRS-III.
Results
The TVPS-4 total score showed moderate correlations with two cognitive measures (r=0.65-0.70). The seven TVSP-4 domains revealed moderate correlations with two cognitive measures (r=0.42-0.69). Moderate correlation (r=0.56) was found between the TVPS-4 total score and the ADLRS-III. Moderate to high correlations (r=0.33-0.61) were noticed among the seven TVPS-4 domains and the ADLRS-III.
Conclusions
The TVPS-4 has good convergent validity and ecological validity in people with schizophrenia. The multiple domains of the TVPS-4 are useful to comprehensively identify visual perception deficits in people with schizophrenia. The TVPS-4 can adequately exhibit the degree of living independently in people with schizophrenia.
The brain strives to become a model of the world in which it must survive. It is often more important for it to be functional and efficient than it is to be factually correct. Indeed, there are numerous instances in which it seems to favour usefulness over accuracy, expectation over actuality. This has led many to conclude that even normal perception has a constructive or hallucinatory quality. In extremis, under the influence of fatigue, fear, illness or drugs, an entire reality may be created, one that seems to conflict with the reality accepted by those around us. This condition, known as psychosis, offers us important glimpses into the mechanisms of the mind and the many ways in which they may be altered.
Signage design has been considered critically important for wayfinding, being a functional medium of delivering environmental information. Complex institutional environments have several factors affecting the wayfinding, including but not limited to the design of information signage and its visual preference. Visual preferences of information design in wayfinding signage vary, depending on the cultural and individual differences. This study explores the variance in design and visual preferences of wayfinding signage and its influencing elements. Responses through online questionnaire have been accumulated by the participants from Hong Kong and Pakistan based on their design and visual preference of campus wayfinding signage. Questions were asked related to the user preferences for signage colour if in line with the institutional visual identity, mono or multi-colour coding of information and its visual volume. In total, 170 university students and visitors participated in the exploratory study from the respective countries. The results demonstrated that participants of Hong Kong preferred inline colours of signage, along with mono or less colour coding and detailed information. While the other group preferred attractive colours with multi-colour coding and less detailed wayfinding information with pictograms. Individual differences concerning age, literacy level and gender were also computed, however trivial differences have been recorded. This study suggests the need for detailed cross-cultural investigation concerning elements of signage design and visual preference to identify the drivers for culturally consistent university signage.
Visual imagery can be advantageous in much of cognition, unnecessary (aphantasia), to clinically disruptive (PTSD). It allows us to disconnect our senses from reality and test out virtual combinations of sensory experience. With many methodological constraints now overcome, research has shown that visual imagery involves a network of brain areas from frontal cortex to sensory areas and it can function much like a weak version of afferent perception. Imagery vividness and strength range from completely absent (aphantasia) to photo-like (hyperphantasia). Both the anatomy and function of the primary visual cortex are related to visual imagery. The use of imagery as a tool has been linked to a many superordinate compound cognitive processes. Imagery plays both symptomatic and mechanistic roles in neurological and mental disorders, and some of their treatments. Although many unanswered questions remain, we now have multiple objective methods to investigate imagery, and hence shed light not just on imagery, but on the many reliant cognitive processes
Nineteen different slides of food items and their effects on appetite and hunger as rated on visual analogue scales were investigated in 20 bulimics and 9 anorexics (DSM-III-R) at the onset and after 8 weeks of behavioral hospital treatment; 9 controls were examined at the maximum of weight loss during a diet and at normal weight. At the onset of treatment appetite ratings were significantly lower in patients than in dieting controls. In anorexics and bulimics appetite ratings increased significantly during treatment. The sight of food did not increase reported hunger in bulimics but did so in controls. Appetite ratings, however, were significantly increased by the sight of food in bulimics as well as in controls. Despite the small sample size, it may be concluded that dieting and weight loss have different psychological implications in healthy controls and in patients with eating disorders, that dieting rather than weight per se influences appetite and that differences in hunger responsiveness to the sight of food in anorexics and bulimics seem likely.
The Molyneux problem is a question about the nature of sensory perception that was first posed by William Molyneux, the founder of the Dublin Philosophical Society, in correspondence with the English philosopher John Locke in 1688. The problem asks whether a blind man who has learned to distinguish between different shapes by his sense of touch alone would be able, upon having his vision restored, to make the same distinctions using only his sense of sight. Molyneux’s question has been called the most important problem in the history of Irish philosophy, and the reason for its significance is the wide variety of epistemological, theological, linguistic, and aesthetic considerations to which it gave rise. This chapter identifies and documents the major stages in the early development of Molyneux’s problem in eighteenth-century Ireland, England, and France. Along the way, the chapter draws on contemporary religious analogies, surgical evidence, and fictional experiments in order to bring a new perspective to current debates about the meaning of ‘Enlightenment’ in eighteenth-century Irish intellectual culture.
Aging-related changes in visual sensory processing, visual perception, and visuospatial cognition are well documented and contribute to substantial disability in the older adult population. This chapter reviews neuropsychological and neurobiological bases of disorders of face recognition, form perception, object recognition, mental/spatial imagery, spatial memory, and environmental navigation, and discusses how the aging process affects functional brain systems underlying these complex disorders.
This chapter is dedicated to showing the technique used by John to portray himself as an eyewitness: description. This description, in the classical rhetorical tradition of ante oculos ponere, engages the audience in the narrative by giving them the opportunity to visualize what John himself saw. For example, descriptions introduced by the phrase ?a? e?d?? are rendered as though they formed part of a transcription of a vision made at the very moment it occurred. This is why they appear in the text ex abrupto, marked only by the introductory sign ?a? e?d??, a device habitually used to signal the reader/listener that a given vision has occurred unexpectedly. The ?a? e?d?? structure mimics the mechanics of sight. However, the descriptive forms employed in the book of Revelation are not limited to the use of this ?a? e?d?? pattern. On the contrary, throughout the text John employs six other kinds of descriptions: 1) ????sa ?a? e?d?? descriptions, or ecphrasis; 2) e?d??-????? descriptions; 3) t? p???e??µe?a descriptions; 4) ?a? e?d?? ???e??? descriptions; 5) ?? t? d????se? descriptions; 6) t?p?? or t?p???af?a descriptions.
The amount of new virtual reality input and output devices being developed is enormous. Those peripherals offer novel opportunities and possibilities in the industrial context, especially in the product development process. Nevertheless, virtual reality has to face several problems, counteracting reliable use of the technology, especially in ergonomic and aesthetic assessments. In particular, the discrepancies in perception between the real world and virtual reality are of great importance.
Therefore, we discuss these most important issues of current virtual reality technology and highlight approaches to solve them. First, we illustrate the use cases of VR in the product development process. In addition, we show which hardware is currently available for professional use and which issues exist with regard to visual perception and interaction. Derived from the depiction of a perfect virtual reality, we define the requirements to address visual perception and interaction. Subsequently we discuss approaches to solve the issues regarding visual perception and evaluate their suitability to enhance the use of virtual reality technology in engineering design.
Objective: Detection of cognitive impairment suggestive of risk for Alzheimer’s disease (AD) progression is crucial to the prevention of incipient dementia. This study was performed to determine if performance on a novel object discrimination task improved identification of earlier deficits in older adults at risk for AD. Method: In total, 135 participants from the 1Florida Alzheimer’s Disease Research Center [cognitively normal (CN), Pre-mild cognitive impairment (PreMCI), amnestic mild cognitive impairment (aMCI), and dementia] completed a test of object discrimination and traditional memory measures in the context of a larger neuropsychological and clinical evaluation. Results: The Object Recognition and Discrimination Task (ORDT) revealed significant differences between the PreMCI, aMCI, and dementia groups versus CN individuals. Moreover, relative risk of being classified as PreMCI rather than CN increased as an inverse function of ORDT score. Discussion: Overall, the obtained results suggest that a novel object discrimination task improves the detection of very early AD-related cognitive impairment, increasing the window for therapeutic intervention. (JINS, 2019, 25, 688–698)
Hermit crabs use different senses to search for and find shells. In most cases, chemical cues have been proven to act as a very efficient way of finding new shells. However, in intertidal environments, the water transports chemical signals in different directions and velocities may make it harder to track the source of the cue, so visual stimuli may be a more precise source of information. The hermit crab Calcinus californiensis shows a preference for the biconical shells of Stramonita biserialis, although the crabs may also use the less preferred shell of Nerita scabricosta. We were interested in exploring if C. californiensis identify the preferred shell species through vision in the absence of chemical stimuli. We presented both shell species to hermit crabs in two different sets of experiments. In one experiment, we presented to the hermit crabs real shells of N. scabricosta and S. biserialis, and in another, we presented only the silhouettes of the same shells. The hermit crabs discriminated between the real shells and the silhouettes of N. scabricosta and S. biserialis. Females attended with higher frequency to real shells and silhouettes of S. biserialis; while males attended more to shells and silhouettes of N. scabricosta. Although, larger males biased their attendance toward shells of S. biserialis. Our results show that visual perception may be more important than we have thought in intertidal animals.
Validated methodological aids for food quantification are needed for the accurate estimation of food consumption. Our objective was to assess the validity of an age-specific food picture book, which contains commonly eaten foods among Finnish children, for parents and early educators in estimating food portion sizes. The food picture book was developed to assist in portion size estimation when filling in food records in the Increased health and wellbeing in preschools (DAGIS) study. All ninety-five food pictures in the book, each containing three or four different portion sizes, were evaluated at real-time sessions. Altogether, seventy-three parents and 107 early educators or early education students participated. Each participant evaluated twenty-three or twenty-four portions by comparing presented pre-weighed food portions against the corresponding picture from the food picture book. Food portions were not consumed by participants. The total proportion of correct estimations varied from 36 % (cottage cheese) to 100 % (fish fingers). Among the food groups, nearly or over 90 % of the estimations were correct for bread, pastries and main courses (‘piece products’ such as meatballs and chicken nuggets). Soups, porridges, salads and grated and fresh vegetables were least correctly estimated (<65 % correct estimations). There were small differences in evaluations of berries and fresh fruits, warm vegetables and pastries between the parents and early educators, but other estimations were mostly similar. The children's food picture book was found to be a useful aid for the estimation of food portion sizes. Parents and early educators evaluated the portion sizes with similar accuracy.
Objectives: Body dysmorphic disorder (BDD) is characterized by repetitive behaviors and/or mental acts occurring in response to preoccupations with perceived defects or flaws in physical appearance. There are some similarities, but also important differences, between BDD and obsessive-compulsive disorder (OCD), not just in terms of core clinical symptoms, but possibly in the domain of perception. This study compared the nature and extent of perceptual anomalies in BDD versus OCD and health controls (HC), using a modified Mooney task. Methods: We included 21 BDD, 19 OCD, and 21 HC participants, who were age-, sex-, and IQ-matched. A set of 40 Mooney faces and 40 Mooney objects arranged in three configurations (i.e., upright, inverted, or scrambled) were presented under brief (i.e., 500 ms) free-viewing conditions. Participants were asked to decide whether each image represented a human face, an object, or neither in a forced-choice paradigm. Results: The BDD group showed significantly reduced face and object inversion effects relative to the other two groups. This was accounted for by BDD participants being significantly more accurate in identifying inverted Mooney faces and objects than the other participants. Conclusions: These data were interpreted as reflecting an overreliance on independent components at the expense of holistic (configural) processing in BDD. (JINS, 2017, 23, 471–480)
Objectives: Evidence suggests that Alzheimer’s disease (AD) biomarkers become abnormal many years before the emergence of clinical symptoms of AD, raising the possibility that biomarker levels measured in cognitively normal individuals would be associated with cognitive performance many years later. This study examined whether performance on computerized cognitive tests is associated with levels of cerebrospinal fluid (CSF) biomarkers of amyloid, tau, and phosphorylated tau (p-tau) obtained approximately 10 years earlier, when individuals were cognitively normal and primarily middle-aged. Methods: Individuals from the BIOCARD cohort (mean age at testing=69 years) were tested on two computerized tasks hypothesized to rely on brain regions affected by the early accumulation of AD pathology: (1) a Paired Associates Learning (PAL) task (n=67) and (2) a visual search task (n=86). Results: In regression analyses, poorer performance on the PAL task was associated with higher levels of CSF p-tau obtained years earlier, whereas worse performance in the visual search task was associated with lower levels of CSF Aβ1-42. Conclusions: These findings suggest that AD biomarker levels may be differentially predictive of specific cognitive functions many years later. In line with the pattern of early accumulation of AD pathology, the PAL task, hypothesized to rely on medial temporal lobe function, was associated with CSF p-tau, whereas the visual search task, hypothesized to rely on frontoparietal function, was associated with CSF amyloid. Studies using amyloid and tau PET imaging will be useful in examining these hypothesized relationships further. (JINS, 2016, 22, 968–977)
Objectives: A limited body of research is available on the relationships between multiplicity of birth and neuropsychological functioning in preterm children who were conceived in the age of assisted reproductive technology and served by the modern neonatal intensive care unit. Our chief objective was to evaluate whether, after adjustment for sociodemographic factors and perinatal complications, twin birth accounted for a unique portion of developmental outcome variance in children born at-risk in the surfactant era. Methods: We compared the neuropsychological functioning of 77 twins and 144 singletons born preterm (<34 gestational weeks) and served by William Beaumont Hospital, Royal Oak, MI. Children were evaluated at preschool age, using standardized tests of memory, language, perceptual, and motor abilities. Results: Multiple regression analyses, adjusting for sociodemographic and perinatal variables, revealed no differences on memory or motor indices between preterm twins and their singleton counterparts. In contrast, performance of language and visual processing tasks was significantly lower in twins despite reduced perinatal risk in comparison to singletons. Effect sizes ranged from .33 to .38 standard deviations for global language and visual processing ability indices, respectively. No significant group by sex interactions were observed, and comparison of first-, or second-born twins with singletons yielded medium effect sizes (Cohen’s d=.56 and .40, respectively). Conclusions: The modest twin disadvantage on language and visual processing tasks at preschool-age could not be readily attributable to socioeconomic or perinatal variables. The possibility of biological or social twinning-related phenomena as mechanisms underlying the observed performance gaps are discussed. (JINS, 2016, 22, 865–877)
This chapter focuses on visual perception, which is the dominant sense in humans and has been used from the first days of building artificial machines. It highlights the state of the art in computer vision methods that have been found to operate well and that led to the development of capabilities. The chapter summarizes the work structured into four key topics: object recognition and categorization, tracking and visual servoing, understanding human behavior, and contextual scene understanding. Scene geometry is an important intermediate representation in the interpretation process of an image. Object recognition can be seen as the challenge to determine the where and what of objects in a scene. Surveillance systems often work in two phases: a learning phase and a run-time phase. The chapter concludes with a critical assessment of what computer vision has achieved and what challenges remain.