Dispersion is a common phenomenon in miscible displacement flows. In the primary cementing process displacement takes place in a narrow eccentric annulus. Both turbulent Taylor dispersion and laminar advective dispersion occur, depending on flow regime. Since dispersion can cause mixing and contamination close to the displacement front, it is essential to understand and quantify. The usual modelling approach is a form of Hele-Shaw model in which quantities are averaged across the narrow annular gap: a so-called two-dimensional narrow gap (2DGA) model. Zhang & Frigaard (J. Fluid Mech., vol. 947, 2022, A732), introduced a dispersive two-dimensional gap-averaged (D2DGA) model for displacement of two Newtonian fluids, by modifying the earlier 2DGA model. This brings a significant improvement in revealing physical phenomena observed experimentally and in three-dimensional computations, but is limited to Newtonian fluids. In this study we adapt the D2DGA model approach for two Herschel–Bulkley fluids. We first obtain weak velocity solutions using the augmented Lagrangian method, while keeping the same two-layer flow assumption as the Newtonian D2DGA model. These solutions are then used to define closure relationships that are needed to compute the dispersive two-dimensional flows. Results reveal that the modified version of the D2DGA model can now predict expected frontal behaviours for two Herschel–Bulkley fluids, revealing dispersion, frontal shock, spike and static wall layer solutions. We then explore the displacement behaviour in more detail by investigating the impact of rheological properties and buoyancy on the mobility of fluids in a planar frontal displacement flow and their vulnerability to fingering-type instabilities. As the underlying flows are dispersive, our analysis reveals three distinct behaviours: (i) stable, (ii) partial penetration of the dispersing front, and (iii) unstable regimes. We explore these regimes and how they are affected by the two fluid rheologies.