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Explores how scientific meaning and decision-making are filtered through the stories we tell about science and through our social, cultural, and personal identities. Focusing on mothers as a prominent and important identity in science communication, this Element explores both the obstacles and the opportunities for public engagement with scientific topics. After providing an overview of the nexus of science communication, stories, and identities, the author applies key insights from these topics to the case study of motherhood in the climate change and vaccination controversies. They then offer science communication strategies based on these insights for science communicators, mothers, and other caregivers. This analysis is original research that demonstrates the value of understanding stories and identities in mobilizing mothers for both science skepticism and science advocacy.
A description is given of the academic career and how it fosters the ‘competent researchers’ who can influence the search for a consensus. Problems with unequal opportunities to reach such positions are mentioned, as well as the role of scientific institutions and the ‘invisible college’ of connected researchers at different institutions. The concept of academic freedom is introduced and defended. A description and discussion are given of funding opportunities, grant applications and associated problems such as directed calls limiting academic freedom and curiosity-driven research. Various ethical concerns in science are introduced, along with a discussion of how they relate to the web of trust. The role of science in society is discussed, along with problems associated with ‘following the science’ given how science actually works, and how scientists can still make scientific results more accessible and actionable for decision-makers.
Clinical and translational science faces persistent challenges in public trust, effective communication, and siloed knowledge structures. Addressing these issues requires innovative educational and engagement strategies. We present an artist-in-residency program immersed into an undergraduate pathway program to integrate artwork as a tool to enhance science communication, foster public engagement, and build a resilient translational science workforce. Through structured art-science–community interactions, this initiative demonstrates how artistic practice builds a new collaborative communication framework for linking early-career scientists, clinical translational research faculty, and the broader community. The conceptual novelty of our science-art initiative promises to break communication barriers, increase public trust, and develop new, accessible science narratives.
Accessibility at the Sterkfontein Caves UNESCO World Heritage Site limits public and scientific engagement. The authors digitally visualised part of the cave using laser scans and photogrammetry, geospatially integrating the digital cave and fossil datasets. This enables broader access for learners, educators and scientists and enhances scientific outreach potential.
What is persuasion and how does it differ from coercion, indoctrination, and manipulation? Which persuasive strategies are effective, and which contexts are they effective in? The aim of persuasion is attitude change, but when does a persuasive strategy yield a rational change of attitude? When is it permissible to engage in rational persuasion? In this paper, I address these questions, both in general and with reference to particular examples. The overall aims are (i) to sketch an integrated picture of the psychology, epistemology, and ethics of persuasion and (ii) to argue that there is often a tension between the aim we typically have as would-be persuaders, which is bringing about a rational change of mind, and the ethical constraints which partly distinguish persuasion from coercion, indoctrination, and manipulation.
This paper examines mediators’ epistemic obligations during expert interviews. Drawing on science communication, journalism ethics, and social epistemology, I argue that mediators have an epistemic duty to ask good questions of experts. After outlining how expert testimony can harm audiences epistemically and providing a normative framework for mediators’ duty to inform, I examine three strategies to discharge this duty. The credentials monitoring approach, which limits mediators’ role in verifying experts’ qualifications and competence, fails to prevent harmful testimony from genuine experts. The interference approach, which requires mediators to challenge expert claims directly, imposes unrealistically high epistemic standards on mediators and risks counterproductive non-peer disagreements. I propose an alternative: the good questioning approach. By asking expanding and contesting questions that prompt experts to justify claims and make evidence accessible, mediators can fulfill their epistemic duty without needing domain-specific expertise. This framework enhances our understanding of distributed epistemic responsibility in public scientific discourse and offers practical guidance for improving journalistic practice in expert interviews.
Value transparency is thought to promote trust in scientific expertise. Yet, transparency is a complex concept. I will argue that transparency requirements come with a varying extent of engagement: merely disclosing information, providing information that is publicly accessible, or having additional mechanisms for criticism in place. It is often not clear in which sense transparency requirements are to be understood in the context of trust in expertise. However, each sense can backfire in different ways. Merely talking about transparency in a general sense hides these possible trade-offs. This furthermore shows that requiring transparency may come with a greater regulatory force.
Which additional epistemic skills or attributes must a competent journalist possess in order to produce competent science journalism? I aim to answer this question by bringing together insights from journalism, science communication, and epistemology. In Section 2, I outline the Epistemic Challenge for Science Journalism. In Section 3, I present the dominant answer in the literature, the Knowledge-Based Solution, and argue against it. In Section 4, I propose an alternative, the Confirmation-Based Solution. In Section 5, I argue that this solution can address recent concerns regarding journalistic objectivity. Section 6 discusses my proposal in the context of epistemological debates about norms of assertion. Section 7 concludes.
'Public engagement with science' is gaining currency as the framing for outreach activities related to science. However, knowledge bearing on the topic is siloed in a variety of disciplines, and public engagement activities often are conducted without support from relevant theory or familiarity with related activities. This first Element in the Public Engagement with Science series sets the stage for the series by delineating the target of investigation, establishing the importance of cross-disciplinary collaboration and community partnerships for effective public engagement with science, examining the roles public engagement with science plays in academic institutions, and providing initial resources about the theory and practice of public engagement with science. Useful to academics who would like to conduct or study public engagement with science, but also to public engagement practitioners as a window into relevant academic knowledge and cultures. This title is also available as open access on Cambridge Core.
The relevance of education and outreach (E&O) activities about the Antarctic Treaty has been recognized at the Antarctic Treaty Consultative Meetings (ATCM) and at the Committee for Environmental Protection (CEP). This study examines the key topics and the target audiences detailed in papers submitted to the ATCM on E&O. Since the Antarctic Treaty entered into force in 1961, a total of 216 ATCM papers on E&O have been produced. The number of papers has increased substantially since the mid-1990s. ‘Science’ (76.9%) and ‘Wildlife/Biodiversity/Environment’ (75.5%) were the most addressed topics in these papers, while the ‘Public’ (81.0%) and those attending ‘Schools’ (69.0%) are the main target audiences. ‘Science’ in ATCM papers increased ~120-fold from 1961–1997 to 2015–2023, while ATCM papers discussing engagement with the ‘Public’ increased ~40-fold during the same period. ‘Climate change’ was first mentioned in 2006, and the number of papers per year increased fourfold by 2015–2023. This study shows the increasing interest in E&O through time, addressing key topics to relevant audiences related to the Antarctic region. From an educational perspective, attention should be paid to emerging topics (e.g. equity, diversity and inclusion), and the engagement of early-career professionals and educators should be made a priority.
The Search for Extraterrestrial Intelligence (SETI) is, at its core, a grand endeavour in communication. While we hope to detect signals from intelligent civilisations beyond our solar system, searching for cosmic company has profound implications for our species’ curiosity, technological capabilities, and innate need to connect socially. It gives pause for thought that while we focus the search and post-detection, we undervalue what evolutionary psychologists assert, neuroscientists have demonstrated, science communicators know works in connecting science with society, and journalists employ: We are hardwired for storytelling by evolution, remaining our most effective form of communication. What if the most important message is not from the stars but what the search tells about wanting to know what is in the last chapter of one of the most profound stories ever told? Should the experiment succeed, the stories of survival of intelligence from a distant civilisation may be of most interest.
The last day of the Kavli-IAU symposium featured a fourth discussion, which was about the future. The discussion focused on the changing landscape of scientific research and the allocation of funding and their implications for the ideal scientist of tomorrow. It was chaired by H. Landt, who was joined by the four panellists E. Chatzichristou, J. R. A. Davenport, M. G. Edmunds and D. H. Grinspoon.
In this study, we examine the social media response statistics to a recent astrobiology headline about the discovery of phosphorus on Venus, which led to a media outbreak of ‘Life on Venus?’ claims. We estimate its impact scale by comparing it with other events.
Until recently, statistical consultants did not have to worry about being replaced by artificial intelligence. There was no statistical analogue to ‘Dr Google’ before ChatGPT arrived on the scene. Although ChatGPT (most of the time) adequately responds to basic queries such as the assumptions of different statistical tests or summarises relevant manuals on statistical software providing clear instructions with point-and-click software such as SPSS, there are many important aspects of statistical consulting that ChatGPT does not cover. This tutorial article is about these aspects: a summary of what statistical consulting is, its purpose and possible settings during the empirical research cycle, the role and responsibilities of the consultant and the client, how to ensure a good consulting experience, how to prepare for a consulting session, typical questions and more. The article was written for researchers who are considering contacting a statistician for the first time and aims to facilitate a good and fruitful consulting experience for all parties involved.
Much ink has been spilled on the scientist–practitioner gap, that is, the apparent divide between knowledge published in academic peer-reviewed journals and the actual business practices employed in modern organizations. Most prior papers have advanced meaningful theories on why the gap exists, ranging from poor communication skills on the part of academics to paywalls and other obstacles preventing the public from accessing research in industrial-organizational psychology (I-O). However, very few papers on the scientist–practitioner gap have taken an empirical approach to better understand why the gap exists and what can be done about it. In our focal article, we specifically discuss the gap as it pertains to small businesses and present empirical data on the topic. Drawing from our experiences working with and in small businesses before entering a PhD program, we suggest that a primary reason for the existence of this gap is the differences between large and small businesses, and we advance two theory-driven reasons for why this is the case. Next, we compiled abstracts and practical implications sections from articles published in top I-O journals in the past 5 years, then we collected ratings and open-ended text responses from subject matter experts (i.e., small business owners and managers) in reaction to reading these sections. We close by recommending several potential perspectives, both for and against our arguments, that peer commentators can take in their responses to our focal article.
Assuming directorship of the National Oceanic and Atmospheric Administration (NOAA) was one step in Jane Lubchenco’s career that demonstrated her commitment to both basic and applied ecology. In her role as NOAA director, she helped coordinate the efforts of thousands of responders to the Deepwater Horizon spill, and helped evaluate the short- and long-term effects of the spill on marine ecosystems. Lubchenco’s research career began with an investigation into how two species of seastars coexist in intertidal communities. This experience led to a series of comparative studies of intertidal communities off the eastern and western US coastline, and a collaborative study off the Panama coastline. Her research highlighted that ecosystems are structured from the interactions of biotic factors such as herbivory and predation, and abiotic factors such as wave intensity and the presence of refuges to escape predation. A common thread running through her research is that indirect biotic interactions are important and easy to overlook. Field experiences and interactions with many colleagues motivated Lubchenco to get involved in a variety of initiatives that defined the future of ecological research and developed a core of researchers who were effective communicators of ecological applications.
Some vaccine-hesitant people lack epistemic trust in the COVID-19 vaccine recommendation that because vaccines have been shown to be medically safe and effective, one ought to get vaccinated. Citing what I call exception information, they claim that whatever the general safety and efficacy of vaccines, the vaccines may not be safe and effective for them. Examples include parents citing information about their children's health, pregnant women's concerns about the potential adverse effects of treatment on pregnant women, young people citing their relative invulnerability to extreme COVID-19 symptoms, or members of vulnerable racial groups citing epistemic injustice, such as a lack of representation in COVID-19 vaccine trials. This paper examines the extent to which a lack of epistemic trust in vaccine recommendations, based on such exemption information, is rational.
The science of human development informs our thinking about children and their development. The Brain Development Revolution asks how and why has brain development become the major lens for understanding child development, and its consequences. It describes the 1997 I Am Your Child campaign that engaged public attention through a sophisticated media communications effort, a White House conference, and other events. It explores the campaign's impact, including voter initiatives to fund early childhood programs and a national campaign for prekindergarten education, but also several missed opportunities. The study examines why brain development compels our attention, why we are – but shouldn't be – neurodeterminists, and the challenges of communicating developmental brain science. This book examines the framing of the brain development story, the selectivity of the messaging, and overpromising the results of early programs. Lastly, it discusses proposals for how science communication can be improved to better serve children and the public.
Invasive species can have disastrous effects on the ecosystems they invade, requiring costly, labour-intensive mitigation. Public awareness campaigns are often used as a tool to reduce these species’ impacts. While heralded as useful and cost-effective, little evidence suggests that these campaigns contribute to meaningful biological outcomes. Furthermore, awareness campaigns are relatively understudied despite their usage as a common approach to mitigating invasive species. We conducted a literature review to assess publications that evaluated the efficacy of public awareness campaigns for managing invasive species. Out of 4382 papers initially extracted for analysis, we determined that 24 of them included studies conducted on awareness campaigns for invasive species. Four public awareness campaigns were deemed a ‘success’, and the other campaigns’ success was indeterminable due to study design. Our study revealed that inconsistencies in defined end points, unclear procedures and variability of campaigns contribute to there being insufficient evidence to determine the efficacy of public awareness campaigns. To evaluate the true efficacy of public awareness campaigns, we recommend that organizations conducting such campaigns implement rigorous and standardized assessments (e.g., Before–After Control–Impact designs or Bayesian analyses) that include measures of not just changes in the knowledge and behaviour of target audiences, but also relevant biological outcomes.
In recent works, Stephen John (2018, Social Epistemology32(2), 75–87; 2019, Studies in History and Philosophy of Science Part A78, 64–72) has deepened the social epistemological perspective on expert testimony by arguing that science communication often operates at the institutional level, and that at that level sincerity, transparency, and honesty are not necessarily epistemic virtues. In this paper I consider his arguments in the context of science journalism, a key constituent of the science communication ecosystem. I argue that this context reveals both the weakness of his arguments and a need for further analysis of how non-experts learn from experts.