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Task demand not so damning: Improved techniques that mitigate demand in studies that support top-down effects

  • Emily Balcetis (a1) and Shana Cole (a2)

Firestone & Scholl's (F&S's) techniques to combat task demand by manipulating expectations and offering alternative cover stories are fundamentally flawed because they introduce new forms of demand. We review five superior techniques to mitigate demand used in confirmatory studies of top-down effects. We encourage researchers to apply the same standards when evaluating evidence on both sides of the debate.

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Balcetis, E., Dunning, D. & Granot, Y. (2012) Subjective value determines initial dominance in binocular rivalry. Journal of Experimental Social Psychology 48:122–29.
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Durgin, F. H., DeWald, D., Lechich, S., Li, Z. & Ontiveros, Z. (2011a) Action and motivation: Measuring perception or strategies? Psychonomic Bulletin and Review 18(6):1077–82.
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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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