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Task demand not so damning: Improved techniques that mitigate demand in studies that support top-down effects

  • Emily Balcetis (a1) and Shana Cole (a2)
Abstract

Firestone & Scholl's (F&S's) techniques to combat task demand by manipulating expectations and offering alternative cover stories are fundamentally flawed because they introduce new forms of demand. We review five superior techniques to mitigate demand used in confirmatory studies of top-down effects. We encourage researchers to apply the same standards when evaluating evidence on both sides of the debate.

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Balcetis, E. & Dunning, D. (2010) Wishful seeing: More desired objects are seen as closer. Psychological Science 21:147–52.
Balcetis, E., Dunning, D. & Granot, Y. (2012) Subjective value determines initial dominance in binocular rivalry. Journal of Experimental Social Psychology 48:122–29.
Cole, S. & Balcetis, E. (2013) Sources of resources: Bioenergetic and psychoenergetic resources influence distance perception. Social Cognition 31:721–32.
Durgin, F. H., DeWald, D., Lechich, S., Li, Z. & Ontiveros, Z. (2011a) Action and motivation: Measuring perception or strategies? Psychonomic Bulletin and Review 18(6):1077–82.
Stern, C., Cole, S., Gollwitzer, P., Oettingen, G. & Balcetis, E. (2013) Effects of implementation intentions on anxiety, perceived proximity, and motor performance. Personality and Social Psychology Bulletin 39:623–35.
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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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