Despite significant efforts to assess conservation status, many endemic plants in Brazil remain largely unstudied, including Stachytarpheta, a genus of Verbenaceae with 90 species in the country, of which 82 are endemic. Working with the Brazilian National Center for Plant Conservation, we evaluated all endemic Stachytarpheta for the IUCN Red List. We concluded that 57% of endemic species are threatened (Critically Endangered, Endangered, Vulnerable), 6% are Near Threatened, 22% are Least Concern and 10% are Data Deficient. Threatened species are found exclusively in the Cerrado, Caatinga and Atlantic Forest biomes, where they face threats from livestock farming and ranching, agroindustry, mining and an increased frequency and intensity of wildfires. These species predominantly grow in campos rupestres and savannahs, especially in the Espinhaço Range in Bahia and Minas Gerais states and Chapada dos Veadeiros in Goiás state. At least 68% of the threatened species have one record within a protected area. We highlight the importance of Chapada Diamantina in Bahia and the Diamantina Plateau in Minas Gerais within the Espinhaço Range for the conservation of threatened and unprotected species. This study underscores the important role of taxonomists in the assessment of threatened species, emphasizes the need for further field surveys to gather key information about Data Deficient species and highlights the restricted distribution of several Stachytarpheta species in Brazil.