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Ethnographic methods can help psychology overcome its WEIRD problems

Published online by Cambridge University Press:  03 July 2026

Guilherme Sanches de Oliveira Open the ORCID record for Guilherme Sanches de Oliveira [Opens in a new window]  and
Edward Baggs Open the ORCID record for Edward Baggs [Opens in a new window]
Guilherme Sanches de Oliveira*
Affiliation:
Department of Philosophy, University of Murcia, Murcia, Spain guilherme.sanches@um.es Minimal Intelligence Laboratory (MINT Lab), University of Murcia, Murcia, Spain
Edward Baggs
Affiliation:
Department of Culture and Language, University of Southern Denmark, Odense, Denmark ebag@sdu.dk Danish Institute for Advanced Study, University of Southern Denmark, Odense, Denmark
*
*Corresponding author.
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Abstract

We are persuaded by Bard et al.’s argument that cross-cultural work in psychology requires not only a greater diversity of participants but also a greater diversity of theories. We encourage the authors to consider that the solution lies not only in improving experimentally oriented theories but also in adopting non-experimental methods, including purely ethnographic methods.

Information

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 49 , 2026 , e276
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Copyright
© The Author(s), 2026. Published by Cambridge University Press

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References

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