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Let’s go WILD: increasing inclusivity in theories of developmental psychology

Published online by Cambridge University Press:  23 May 2025

Kim A. Bard*
Affiliation:
Sponsored Affiliate, University of Michigan, Dearborn, MI, USA
Heidi Keller
Affiliation:
Department of Human Sciences, Osnabrück University, Osnabrück, Germany
David A. Leavens
Affiliation:
School of Psychology, University of Sussex, Brighton and Hove, UK
*
Corresponding author: Kim A. Bard; Email: kimabard@umich.edu

Short abstract

For decades, we have known that developmental psychological findings primarily describe Western, Educated, Industrialized, Rich, Democratic (WEIRD) samples, unrepresentative of the developmental landscape of all humans. A new approach advocates for a Worldwide, In situ, Local, and Diverse (WILD: Newson et al., 2021) psychology. Here we evaluate the extent (Bard, 2022) to which developmental theories are WEIRD or WILD, by considering potential bias in one bottom-up theory (Shared Intentionality) and in one top-down theory (Attachment). Theories drive research and we provide Five Steps to Increase Inclusivity (from Bard et al., 2021) that will contribute to re-building developmental psychological theories to embrace WILDness.

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Type
Target Article
Copyright
© The Author(s), 2025. Published by Cambridge University Press

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