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Go WILD, but mind the gap

Published online by Cambridge University Press:  03 July 2026

Josafá M. Da Cunha Open the ORCID record for Josafá M. Da Cunha [Opens in a new window]  and
Kendra J. Thomas Open the ORCID record for Kendra J. Thomas [Opens in a new window]
Josafá M. Da Cunha
Affiliation:
Professor of Educational Psychology, Federal University of Paraná (UFPR), Curitiba, Brazil josafas@ufpr.br
Kendra J. Thomas*
Affiliation:
Associate Professor of Psychology, Hope College, Holland, MI, USA thomas@hope.edu
*
*Corresponding author.
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Abstract

Change is slow and elusive. Well-meaning cross-cultural collaborations still reproduce colonial patterns. For the WILD approach to be transformative, it must move beyond a mindset and toward procedural changes that promote equitable and respectful conditions. The WILD approach must resist creating a false dichotomy with WEIRD and acknowledge that culture is alive and globalized.

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Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 49 , 2026 , e272
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Copyright
© The Author(s), 2026. Published by Cambridge University Press

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