There is today a growing variety of types of memory mediations that often go further than memorialisation and heritage-building. Comics are undoubtedly part of this movement as their verbal-visual storytelling form tends to prompt layered responses from reader-viewers. Reader-viewers find themselves surprised, moved, and transformed by that reading experience. In this article, we take as a case study a comic page laying out the impact of agriculture’s industrial organisation in France shared by Les Soulèvements de la Terre (The Earth Uprisings) and its sister organisation, the Bassines Non Merci collective. It is a good example to address our central questions of how multimodal languages such as this one-page comic facilitate the process of transformative learning and how such multimodal forms allow one to move from memory-making, crystallising a specific event, to an amplification of engagement that leads to collective action. In short, it allows us to study the specific mechanisms and affordances that multimodal modes of communication, such as comics, possess as tools for transformative learning. In the first section of the article, we investigate the different types of relational engagement that can lead to transformative learning in comics. The second section focusses more specifically on emotions and their role in transformative learning. Finally, we look at the specific comics mechanisms that support transformative learning. Specifically, we look at how comics create a disjunction, give meaning to that disjunction, and help reader-viewers practise real or imaginary resolution that impact identity formation.

Despite the increasing environmental awareness, sustainable products are not routinely adopted, revealing a persistent attitude–behavior gap. While this gap has been widely studied through psychological and behavioral approaches, less attention has been given to how product design attributes shape users’ perceptions and influence their interaction with products. Therefore, this article aims to explore the literature on the role of design attributes in this context, analyzing how product design attributes and sustainability cues affect user experience and product-related decisions. Based on a systematic literature review process, 52 articles were extracted from the SCOPUS database. These articles were classified and analyzed according to their main objectives. Based on the findings, attribute centrality (i.e., whether a product feature is perceived as central or peripheral to the product’s identity) and product category (utilitarian or hedonic) are relevant to shape environmental attitudes and behavior. Specifically, sustainability cues tend to be perceived more negatively in utilitarian products, where functionality is prioritized, and more positively in hedonic products, where they may enhance emotional value, especially when perceived as central attributes. Therefore, these characteristics must be strategically integrated in product design to reduce the perceived trade-off between sustainability and performance. The review conclusions highlight the need for further investigation to identify how specific product design attributes resulting from the application of ecodesign principles trigger sustainability perception.