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Deliberative control is more than just reactive: Insights from sequential sampling models

Published online by Cambridge University Press:  18 July 2023

Hyuna Cho Open the ORCID record for Hyuna Cho [Opens in a new window] ,
Yi Yang Teoh Open the ORCID record for Yi Yang Teoh [Opens in a new window] ,
William A. Cunningham  and
Cendri A. Hutcherson Open the ORCID record for Cendri A. Hutcherson [Opens in a new window]
Hyuna Cho
Affiliation:
Department of Psychology, University of Toronto, Toronto, ON, Canada hyuna.cho@mail.utoronto.ca yang.teoh@mail.utoronto.ca
Yi Yang Teoh
Affiliation:
Department of Psychology, University of Toronto, Toronto, ON, Canada hyuna.cho@mail.utoronto.ca yang.teoh@mail.utoronto.ca
William A. Cunningham
Affiliation:
Department of Psychology, University of Toronto, Toronto, ON, Canada hyuna.cho@mail.utoronto.ca yang.teoh@mail.utoronto.ca Department of Marketing, Rotman School of Management, University of Toronto, Toronto, ON, Canada wil.cunningham@utoronto.ca
Cendri A. Hutcherson
Affiliation:
Department of Marketing, Rotman School of Management, University of Toronto, Toronto, ON, Canada wil.cunningham@utoronto.ca Department of Psychology, University of Toronto Scarborough, Scarborough, ON, Canada c.hutcherson@utoronto.ca; https://torontodecisionneurolab.com
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Abstract

Activating relevant responses is a key function of automatic processes in De Neys's model; however, what determines the order or magnitude of such activation is ambiguous. Focusing on recently developed sequential sampling models of choice, we argue that proactive control shapes response generation but does not cleanly fit into De Neys's automatic-deliberative distinction, highlighting the need for further model development.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 46 , 2023 , e116
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Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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