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Retail Marketing Shopper Behaviour and Retail Management at the Point-of-Purchase
- Textbook
Published 2026
Description
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts,…
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Key features
- Draws on hundreds of in-store experiments to provide real-world examples of retail marketing strategies
- Includes four interviews with industry executives to provide contextualisation for research findings
- Each chapter includes study questions and exercises, encouraging students to apply what they learn through observation and experimentation in retail settings
- Designed to encourage both further study and direct in-store application
About the book
- DOI https://doi.org/10.1017/9781009440707
- Subjects Applied Psychology,Business and Management,Marketing,Psychology
- Format: Paperback
- Expected publication date: 05 March 2026
- ISBN: 9781009440660
- Dimensions (mm): 254 x 178 mm
- Page extent: 476 pages
- Availability: Not yet published - available from
- Format: Hardback
- Expected publication date: 05 March 2026
- ISBN: 9781009440691
- Dimensions (mm): 254 x 178 mm
- Page extent: 476 pages
- Availability: Not yet published - available from
- Format: Digital
- Publication date: 07 February 2026
- ISBN: 9781009440707
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