Digital Innovation and Entrepreneurship
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Description
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business,…
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Key features
- Aimed at science, technology, engineering and mathematics (STEM) students and budding entrepreneurs in the digital economy, this book walks readers through the steps of designing a business, using examples and case studies of current digital businesses
- Includes an abundance of figures and tables to clearly present business and entrepreneurship in a manner that students can easily understand and reproduce in their own projects
- Contains a rolling case study of a hypothetical business that grows and evolves through each chapter with the addition of each new aspect of business design
- Includes three appendices of business terms, including those relating to product licencing, customer service agreements and customer delivery contracts
About the book
- DOI https://doi.org/10.1017/9781108643252
- Subjects Business and Management,Computer Science,Entrepreneurship and Innovation,HCI and Social Computing
- Format: Hardback
- Publication date: 23 August 2018
- ISBN: 9781108470506
- Dimensions (mm): 247 x 174 mm
- Weight: 1.08kg
- Contains: 61 b/w illus. 22 tables
- Page extent: 476 pages
- Availability: Available, despatch within 1-2 weeks
- Format: Paperback
- Publication date: 23 August 2018
- ISBN: 9781108454940
- Dimensions (mm): 247 x 174 mm
- Weight: 0.95kg
- Contains: 61 b/w illus. 22 tables
- Page extent: 476 pages
- Availability: Available
- Format: Digital
- Publication date: 06 December 2018
- ISBN: 9781108643252
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